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1071.

광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구

김운한 한국광고PR실학회 광고PR실학연구 28 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 1호 2 32-59 (28 pages)

김운한 저
...
- 5,700원
본 연구의 목적은 허구적인 존재로서 광고 캐릭터의 효과 과정을 총체적으로 설명하는 것이다. 연구 결과, 첫째, 쾌락적 동기를 지각하는 정도가 높을수록 실재감 지각 정도가 더 큰 것으로 나타났다. 둘째, 소비 동기와 정보원 속성평가의 관계에서 쾌락적 동기가 정보원 속성평가(신뢰성과 매력성, 친근성)에 긍정적인 영향을 미쳤다. 셋째, 실재감 지 각은 캐릭터의 정보원 속성 평가에 가장 큰 영향을 주었으나 캐릭터 호감에는 영향을 미 치지 않는 것으로 나타났다. 넷째, 개인의 인지욕구는 정보원 평가 속성에 긍정적인 영향 을...
1072.

소비자의 소비성향과 명품브랜드 모조품(짝퉁) 구매 간의 관계에 관한 연구

구승회 한국광고PR실학회 광고PR실학연구 23 Pages

한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 5 85-107 (23 pages)

구승회 저
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- 5,200원
본 연구는 우리 사회에 불고 있는 명품브랜드의 모조품 열풍이 소비자의 소비성향과 어 떻게 연결되어 있는지, 또한 각 소비성향이 모조품 구매의도에 어떠한 영향을 주고 있는 지에 관해 알아보고자 하였다. 문헌연구와 기초조사를 통해 소비자들의 소비 성향을 과 시적 성향, 물질주의, 준거집단의 영향, 자아개념으로 구분하였으며, 각각의 소비성향들 이 모조품 구매의도에 미치는 영향을 알아보았다. 또한 소비자가 가지는 자아존중감의 정도에 따라 소비성향과 모조품 구매의도간의 관계가 어떻게 조절되는지도 알아보았다....
1073.

Can Advertising Survive the Information Technology Revolution? : An Exploratory Essay on the Future of Advertising

Tae-Il Yoon 한국광고PR실학회 광고PR실학연구 15 Pages

한국광고PR실학회 광고PR실학연구 2009, 제 2권 2호 2 32-46 (15 pages)

Tae-Il Yoon 저
...
- 4,400원
Advertising flourished during the previous century so much that Advertising Age called the twentieth century “the advertising century” when they published a special issue looking back at 100 years of advertising. However, can advertising continue to flourish in this twenty-first century? If we concern the long-term future of advertising as a social institution rather than a short-term advertising industry, the prediction might not be so simple. To answer this ontological question, this essay...
1074.

Development of Play in Pre-Schoolers: Video-Based Analysis of Free and Structured Toy Play Scenario

Megha Mohan, Reenu Celshiya. A, Jayashree S. Bhat 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 3 47-69 (23 pages)

Megha Mohan, Reenu Celshiya. A, Jayashree S. Bhat 저
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- 5,200원
Play is a universal code, which mirrors the all-round development of a child. Play development reflects the emergence of early cognitive skills in children. The current study profiles the developmental trends of different types of play during the free and structured play scenario in South India. The sample included 48 pre-school children, aged between 3.6 to 5.6 years. Children’s play was recorded in two scenarios, which included free Play (spontaneous Play without any restrictions) and...
1075.

Effects of Using Picture Books on Reading Self-Perception Among Year Two Pupils at A National-type Chinese Primary School

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 8 161-186 (26 pages)

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 저
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- 5,500원
Pupils who feel good about their reading abilities tend to perform better in school. Research has shown that picture books will contribute to pupils taking the initiative to read. The purpose of this study was to examine the effects of picture books on reading self-perception among Year Two pupils at a National-type Chinese Primary School in Hulu Selangor. This study employed a quasi-experimental research with pre-test and post-test designs that involved 75 pupils and four picture books, namely,...
1076.

Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 저
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- 5,600원
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet...
1077.

Eye on the Future: Diverse Family Language Policy in Three Singaporean Malay Homes with Preschool Children

Chen-Chen Cheng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 6 125-147 (23 pages)

Chen-Chen Cheng 저
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- 5,200원
Singapore’s bilingual education policy mandates children study English and a mother-tongue in school. To understand the language shift from Malay to English in Malay homes from the perspective of family language policy, this paper reports on the diverse language ideologies and practices of three Singaporean Malay mothers of preschool children. The in-depth interviews were conducted in 2013- 2014 and transcribed verbatim by a bilingual English-Malay transcriptionist. Although the mothers were of...
1078.

Manifestations of Helping Behavior among Preschool Children in a Laboratory School in the Philippines

Maria Perlita E. de Leon, Micah Denise S. del Mundo, Ma. Lovena V. Moneva, Anna May L. Navarrete 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.3 1 1-20 (20 pages)

Maria Perlita E. de Leon, Micah Denise S. del Mundo, Ma. Lovena V. Moneva, Anna May L. Navarrete 저
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- 4,900원
The study investigated helping behaviors in two laboratory preschool classes in a university in the Philippines and the contexts in which these behaviors were displayed. Using non-participant observation, 34 children between 3 to 5 years old were video recorded at least one hour for nine days spread across a period of one month during unstructured class activities. Storytelling sessions followed the observation to identify the ideas children have about helping. Data were organized using event...
1079.

The Effects of Inclusive-Classroom Experience on Early Childhood Preservice Teachers’ Self-Efficacy

Hyun Jin Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 8 161-179 (19 pages)

Hyun Jin Kim 저
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- 4,800원
1080.

A Preschool Teacher’s Action Research Using a Combination of Hands-On Manipulatives and Computer Software to Help Preschoolers Understand Number Concepts

Yong Joon Park 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 33 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 5 85-117 (33 pages)

Yong Joon Park 저
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- 6,200원

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