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소셜 인플루언서를 활용한 디지털 마케팅 전략 연구 : 올레드TV 글로벌 디지털 캠페인 사례를 중심으로
손동진, 김혜경 한국광고PR실학회 광고PR실학연구 32 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 3 64-95 (32 pages)
디지털 플랫폼에서 소위 1인 미디어로 불리는 인플루언서들의 영향력이 점점 늘어나는 추세다. 말 그대로 인플루언서를 활용한 마케팅인 인플루언서 마케팅(Influencer marketing)은 잠재 소비자에게 영향을 줄 수 있는 인플루언서를 찾고, 마케팅 활동을 인 플루언서에게 맞춰서 하는 것이다. 이에 기업들은 자사의 디지털 마케팅에서, 인플루언 서들을 발굴하고 이들과 관계를 형성하며, 나아가 마케팅 자산으로 활용하려는 다양한 전략을 수립하고 이를 실행하고 있다. 디지털 마케팅의 출발은 콘텐츠를 발굴하는 일이 기에, 중립적인... -
영화 공식 SNS에 대한 팔로워의 정보품질과 정보신뢰성이 소비자의 관람의도와 구전의도에 미치는 영향에 대한 연구
김한주 한국광고PR실학회 광고PR실학연구 17 Pages
한국광고PR실학회 광고PR실학연구 2014, 제 7권 4호 2 43-59 (17 pages)
본 연구는 소비자가 영화 공식 SNS를 통해 영화관련 정보를 탐색할 때 팔로워의 영화에 대한 정보품질과 정보신뢰성이 소비자의 정보만족과 영화에 대한 관람의도와 구전의도 에 미치는 영향을 규명하고자 하였으며, 연구결과는 다음과 같다. 첫째, 영화 공식 소셜 네트워크 서비스 내 팔로워들의 정보품질의 경우 정보신뢰성(가설 1), 정보만족(가설 2), 관람의도(가설 3)에 각각 정(+)의 영향을 미치는 것이 확인되었으나 구 전의도(가설 4)에는 통계적으로 유의하지 않은 것으로 나타났다. 둘째, 영화 공식 소셜 네 트워크 서비스 내... -
Educating the Teacher Educators: Embedding Te Tiriti o Waitangi Relationships in Ongoing Professional Learning and Development
Sonya Gaches, Rachel Martin, Beverley Clark, Mahana Paerata 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 5 99-121 (23 pages)
Te Tiriti o Waitangi, the founding document for Aotearoa me Te Waipounamu New Zealand, establishes M?ori authority and sovereignty over lands as well as M?ori ways of being, doing and knowing (m?tauranga M?ori). This article describes how a professional learning and development (PLD) programme for university staff was implemented to increase staff integration of te reo M?ori (M?ori language) and inclusion of Te Tiriti o Waitangi partnerships and relationships in education. Drawing from Kaupapa... -
Preschool Parents’ Ratings of Parent-teacher Relationships. A look at the Impact of Family Demographics
Keengwe Grace, Onchwari Ariri J. 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 12 247-273 (27 pages)
Relationships between families and teachers are important quality indicators of an effective early childhood program and a child’s development indicators. Assessment of these relationships provides program administrators and policy makers insights into the effectiveness of their programs in impacting children’s and family outcomes. In this study, using the newly developed FPTRQ Measure, parents’ perceptions of parent-teacher relationships in preschool programs were assessed. The effects of... -
Group Music Activities in Chinese Kindergartens: Children’s Engagement and Teacher Perspectives
Natalie Robertson, Hoi Yin Bonnie Yim, Louise Paatsch 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 3 49-72 (24 pages)
The paper aims to research group music activities in selected kindergartens in mainland China. Specifically, children’s engagement in group music activities and teachers’ perspectives of music curriculum practices to engage children are examined. The study was conducted in 44 classrooms across six kindergartens in mainland China. A mixed method research design was used to collect and analyse data. Observations of 1085 children’s engagement in group music activities were conducted. A survey... -
Kindergarten Principals, Associate Principals, and Teachers’ Perceptions of Daily Lesson Plan’s Necessity, Preparation, and Utilization
Soonhwan Kim, Dajeong Jin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 11 215-233 (19 pages)
The purpose of this study was to assess the perceptions held by kindergarten principals, associate principals, and teachers regarding the necessity, preparation, and utilization of the daily lesson plan. Specifically, this study was designed to provide insight into possible ways to improve the daily lesson plan by seeking inputs from teaching and administrative staffs in kindergartens in South Korea regarding the practical application of the plan. For this purpose, a total of ten participants... -
The Emerging Professional Teacher Identity of Early Childhood and Foundation Phase Pre-service Teachers: Implications for Teacher Education Programmes
Rita Chikoko, Thabo Msibi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 3 53-76 (24 pages)
Professional teacher identity is an important element in teaching. A teacher who rightfully identifies with teaching can be capable of helping learners achieve. Professional teacher identity needs to be addressed starting from pre-service level for preparation of effective teachers. This paper explores how Early Childhood Development and Foundation Phase (ECD and FP) pre-service teachers in South Africa construct professional teacher identity. A qualitative study in which six pre-service... -
Thematic-Integrative Learning with the Beyond Centers and Circle Time Approach at Tunas Harapan Preschool, Salatiga, Central Java
Zulkipli Lessy, Amin Sabi’ati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.1 3 39-59 (21 pages)
This study is aimed at uncovering the development of children’s attitudes at Tunas Harapan preschool in Salatiga, Central Java, through thematic-integrative learning with the Beyond Centers and Circle Time (BCCT) approach which was shown to be effective learning model for improving children’s physical, emotional, and academic performances. Involving teachers and parents, the model stimulates the rise of creativity and accommodates individual differences so that all children can experience... -
Ethical Reflections of Interviewing Young Children:Opportunities and Challenges for PromotingChildren’s Inclusion and Participation
Lastikka Anna-Leena, Kangas Jonna 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 5 85-110 (26 pages)
This qualitative research synthesis aims to describe and identify ethical opportunities and challenges in interviewing young children in early childhood education and to explore interviewing as a means to bring forward children’s experiences of participation and inclusion. These objectives have been studied through two different research cases in the Finnish early childhood education and care settings with active learning approach. The identified opportunities were supporting to show emotions,... -
Young Children’s Use of ICT in Shanghai Preschools
Chuanmei Dong 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 5 97-123 (27 pages)
In the context of ever-increasing presence of information communication technologies (ICT) in young children’s living and educational environments, early childhood education (ECE) policies and curriculum have begun to emphasise the importance of integrating ICT into early childhood practices and provide guidelines for the use of ICT in ECE settings. The current study aims to get a clearer picture of young children’s use of ICT in preschools and develop a better understanding of their...
