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511.

광고 캠페인과 스토리텔링 전략 분석 : 대한항공 ‘미국, 어디까지 가봤니?’ 캠페인을 중심으로

김병희, 정상수 한국광고PR실학회 광고PR실학연구 24 Pages

한국광고PR실학회 광고PR실학연구 2010, 제 3권 1호 7 153-176 (24 pages)

김병희, 정상수 저
...
- 5,300원
본 연구에서는 대한항공 ‘미국, 어디까지 가봤니?’ 캠페인의 사례 분석을 시도하고 스토 리텔링 전략을 알아보았다. 연구 결과, 이 캠페인은 일관된 주제를 바탕으로 크로스 미디 어 전략을 운용함으로써 광고 효과를 높였다. 플롯, 사상, 시각요소 같은 3가지 요소를 중심으로 스토리텔링 전략을 분석한 결과는 다음과 같다. 첫째, 플롯에서는 안정된 구조 를 바탕으로 여행 다큐멘터리나 영화 예고편을 보는 느낌을 주는 것으로 분석되었다. 둘 째, 사상에서는 소비자 중심의 광고임에도 불구하고 15초라는 짧은 시간에 굳이 브랜드...
512.

Can Advertising Survive the Information Technology Revolution? : An Exploratory Essay on the Future of Advertising

Tae-Il Yoon 한국광고PR실학회 광고PR실학연구 15 Pages

한국광고PR실학회 광고PR실학연구 2009, 제 2권 2호 2 32-46 (15 pages)

Tae-Il Yoon 저
...
- 4,400원
Advertising flourished during the previous century so much that Advertising Age called the twentieth century “the advertising century” when they published a special issue looking back at 100 years of advertising. However, can advertising continue to flourish in this twenty-first century? If we concern the long-term future of advertising as a social institution rather than a short-term advertising industry, the prediction might not be so simple. To answer this ontological question, this essay...
513.

가상 세계에 기반을 둔 현대인의 다중자아 현상 고찰 - <미스터 노바디>를 중심으로-

박상은 한국문화예술교육학회 모드니예술 27 Pages

한국문화예술교육학회 모드니예술 2015, Vol.12 2 17-43 (27 pages)

박상은 저
...
- 5,600원
514.

예술통합교육․무용이 초등학교 2학년 학생의 정서지능에 미치는 효과

구인숙 한국문화예술교육학회 모드니예술 19 Pages

한국문화예술교육학회 모드니예술 2010, Vol.3 15 237-255 (19 pages)

구인숙 저
...
- 4,800원
오늘날 현대사회는 풍요롭고 행복한 삶을 영위하기 위하여 자신의 문제를 스스로 해결할 수 있는 능력과 독창적으로 해결할 수 있는 자질을 필요로 하고 있다. 또한 현대인들에게는 홍수처럼 쏟아지는 정보를 수집하고 분석하여, 스스로 의사결정을 할 수 있는 능력과 더불어 인간관계를 중요시하여 타인과 협력하여 조화를 이룰 수 있는 관계형성과 공동체 의식이 강조되고 있으며, 자기 자신의 감정을 조절하고, 표현하는 능력도 필요로 하게 되었다. 이에 우리나라는 세계화․정보화 시대에 맞추어 21세기를 주도할 자율적이고...
515.

The Construction of Young Children During COVID-19 in the Online Media in Indonesia

Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)

Ina Winangsih, Vina Adriany, Euis Kurniati 저
...
- 4,500원
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of...
516.

Preschoolers’ Online Video Consumption Patterns and Self-Regulation

Soyoung Kang, Kayoun Chung, JinSil Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 8 157-176 (20 pages)

Soyoung Kang, Kayoun Chung, JinSil Lee 저
...
- 4,900원
video platform before 24 months of age. Most children watched online video following the rules that their parents established (75.7%). Significant differences were found in children’s self-regulation depending on the presence or absence of the rules at home, the amount of screen time limit, when to watch during the day or during weekdays. This study provides empirical evidence to set preliminary guidelines for the optimal viewing conditions for preschoolers to avoid online video addiction.
517.

Influence of Play-based Learning in Early Childhood Education (ECE) in Bangladesh: Lessons from Japan

Md Jahangir Alam 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 10 203-229 (27 pages)

Md Jahangir Alam 저
...
- 5,600원
Universally, Early Childhood Education (ECE) received considerable attention among the stakeholders, and multiple international studies have emphasized the critical nature of the high-quality ECE facilities that integrate learning and play. Several studies have demonstrated the positive influence of decent learning environments on prospects and the comprehensive development of children. This research focuses on play-based learning through gamification to characterize the excellent ECE...
518.

Empowering Young Children with Folktales and Storytelling: A Report from a Rural West Java Village

Engliana Engliana, Agung Prasetyo, Afiatin Nisa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 9 157-180 (24 pages)

Engliana Engliana, Agung Prasetyo, Afiatin Nisa 저
...
- 5,300원
This article describes the results of visiting Choblong?a rural village near Bogor, one of the most dynamic cities in West Java, Indonesia. The purpose of our visit was to (re)introduce the concept of storytelling to parents and promote long-forgotten local folktales and character education. The hope was that the parents would enjoy this approach in the long run and use local stories and history to teach skills, develop a close relationship with their children, and support an oral storytelling...
519.

Mobilising Pacific Indigenous knowledges to reconceptualise a sustainable future: A Pasifika early childhood education perspective.

Jacoba Matapo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 7 119-136 (18 pages)

Jacoba Matapo 저
...
- 4,700원
The proliferation of sustainability discourse in early childhood education reveals deeply rooted epistemic tensions regarding the position of humanist ideology and the relationship to the natural world. This article argues for a reconceptualising of sustainability pedagogy in early childhood education, through the embodied and embedded ontologies Pacific Indigenous knowledge systems offer. The 'endangerment' discourse relevant to human and non-human others, is called into question, particularly...
520.

Guest Editor’s INTRODUCTION [Special Issue: Early childhood education responses to sustainability challenges in the Asia Pacific region]

Jenny Ritchie 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 7 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 1 1-7 (7 pages)

Jenny Ritchie 저
...
- 3,000원

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