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전체 선택해제
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모바일 광고소구 유형과 시간적 거리감의 상호작용에 관한 연구 : 제품 유형에 따른 소비자 반응
김윤희, 한상필 한국광고PR실학회 광고PR실학연구 29 Pages
한국광고PR실학회 광고PR실학연구 2015, 제 8권 2호 2 40-68 (29 pages)
본 연구는 제품 유형에 따라 해석수준이론의 4가지 차원 중 시간적 거리감(가까운 거리 시점: 일주일, 먼 거리 시점: 6개월)과 모바일 광고소구 유형(정보 제공형 광고와 이미지 형 광고)의 상호작용이 소비자의 반응(광고태도, 제품태도, 구매의도, 클릭의도)에 어떠 한 영향을 미치는지를 실증적으로 검증하였다. 이를 위해 모바일 이용자 남·여 20∼30 대 357명을 대상으로 실험을 실시하였다. 연구결과, 공리적 제품은 시간적 거리감에 관계없이 정보 제공형 모바일 광고가 이미지 형 모바일 광고보다 광고태도, 제품태도,... -
영화 공식 SNS에 대한 팔로워의 정보품질과 정보신뢰성이 소비자의 관람의도와 구전의도에 미치는 영향에 대한 연구
김한주 한국광고PR실학회 광고PR실학연구 17 Pages
한국광고PR실학회 광고PR실학연구 2014, 제 7권 4호 2 43-59 (17 pages)
본 연구는 소비자가 영화 공식 SNS를 통해 영화관련 정보를 탐색할 때 팔로워의 영화에 대한 정보품질과 정보신뢰성이 소비자의 정보만족과 영화에 대한 관람의도와 구전의도 에 미치는 영향을 규명하고자 하였으며, 연구결과는 다음과 같다. 첫째, 영화 공식 소셜 네트워크 서비스 내 팔로워들의 정보품질의 경우 정보신뢰성(가설 1), 정보만족(가설 2), 관람의도(가설 3)에 각각 정(+)의 영향을 미치는 것이 확인되었으나 구 전의도(가설 4)에는 통계적으로 유의하지 않은 것으로 나타났다. 둘째, 영화 공식 소셜 네 트워크 서비스 내... -
“Old newspapers from my home”: Storying children’s environmental and cultural sustainability
Alison M-C. Li, Janet S. Gaffney, Adrienne N Sansom, P. W. Doris Cheng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 3 29-52 (24 pages)
Stories in children’s daily lives reflect collective meaning-making and knowledge creation with educators, children, and families. The stories sparked during these collective journeys unveil their shared early childhood experiences (Engel, 2005) and inherited cultural wisdom across generations. Education for sustainable development (ESD) has drawn global interest within the field of early childhood education. UNESCO (2005) defined ESD as a weaving of social, environmental, and economical... -
Kindergarten Principals, Associate Principals, and Teachers’ Perceptions of Daily Lesson Plan’s Necessity, Preparation, and Utilization
Soonhwan Kim, Dajeong Jin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 11 215-233 (19 pages)
into two groups: one group expressed that the plan is necessary while the other group expressed that the plan creates unnecessary paperwork. In addition, many participants worried that the plan was not applied in practice, although they believed that the plan aids in establishing learning objectives of the day, maintaining balance among different learning activities, and stimulating students’ interest. Finally, participants had different perceptions of the degree of the plan’s practical use. -
A Review of EI/ECSE Systems Across Four Settings: Procedures and Lessons Learned
Serra Acar, Songtian Zeng, Ching-I Chen, Huichao Xie 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.3 4 45-71 (27 pages)
search, government reports and technical evaluation papers in each setting’s native language are included. Findings are summarized in the following areas: 1) legal foundations; 2) assessment procedures on identification of young children with disabilities, and 3) education services for children with disabilities and their families. Similarities and differences across four settings regarding the EI/ECSE systems and initiatives are examined. Implications for research and practice are discussed. -
“These are my camera glasses” : Wearable Digital Video Glasses for Recording and Examining Young Children’s Social Interactions
Christina Davidson;Amy MacDonald;Angela Fenton 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.3 5 93-119 (27 pages)
As new technologies emerge and evolve, possibilities open up for their use in research. In this article, we consider wearable digital video glasses as a data collection tool in qualitative research involving child participants. We draw on data from a recording made during our pilot study of the ways young children’s social interactions produced learning opportunities during family shopping experiences. The recording was produced when the digital video glasses were worn by one six-year old boy... -
Teachers’ Perceptions about the Use of Background Music in Preschool Free Play Time
Youngae Lee, Graham F. Welch 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.2 5 85-106 (22 pages)
The allocation of free-play time in an early childhood curriculum provides opportunities for child-centred learning and gives children a chance to explore safely the world around them. However, previous literature suggests that the beneficial use background music during free-play time is contested and that further research would be useful. A specially designed survey was sent to teachers in Seoul, Kyoung-gi, and Choong-chung provinces in South Korea by e-mail and supplemented post-survey by n=12... -
What Knowledge and Skills Do Chinese Kindergarten Teachers Need in a Time of Reform: Director’s Perspectives
Xin Fan, Berenice Nyland, Chris Nyland 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 2 27-48 (22 pages)
research program that investigates policy and practice relating to the building of a Chinese early childhood workforce in a context of changed government policy, improved standards regarding teacher qualifications and curriculum content, and changing parental expectations. The evolving context reflects the fact that recent economic development in China has witnessed enhanced need for a workforce that is suitable for jobs that require advanced skills and a high capacity to learn. This identified... -
Taiwanese Mothers as Their Child’s First English Teacher: Issues and Challenges
Yi-Chen Lan, Jane Torr, Sheila Degotardi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.3 1 1-18 (18 pages)
In Taiwan, current policy encourages parents to participate fully in their children’s education and to regard themselves as their children’s first teacher. There is, however, little data about whether mothers do indeed perceive themselves as a “teacher” of English language and literacy to their pre-school-aged children in home contexts. Nor is it clear how they enact this role and responsibility during everyday interactions with their children. This study investigated Taiwanese mothers’... -
Designing an Integrated Curriculum for Preschool
Greg Tabios Pawilen, Jaeson P. Arre, Eloida F. Lindo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2010, Vol.4 No.2 3 57-76 (20 pages)
Integrated curriculum is a popular curriculum design used in organizing preschool curriculum. This study aims to analyze how teachers design an integrated curriculum. Specifically, it describes: (1) how do teachers plan an integrated curriculum; (2) what common themes are used; and (3) what factors are influential or considered in integrating the curriculum. Since the study was conducted in a Christian school, it also analyzes the influence of the Christian faith in the curriculum. Curriculum...
