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우수작의 역설 : 광고 크리에이티브의 사용과 보상 체계 개선에 관한 개념적 연구
심성욱, 이형석, 김운한 한국광고PR실학회 광고PR실학연구 26 Pages
한국광고PR실학회 광고PR실학연구 2015, 제 8권 2호 4 85-110 (26 pages)
본 연구는 제작물을 포함한 크리에이티브의 버저닝(versioning) 및 재사용에 따른 보 상 방안 마련에 초점을 두어 이루어졌다. 이를 위해 광고 크리에이티브의 속성과 가치, 가격결정, 서비스 성과 평가 등에 관한 문헌 조사를 실시하였다. 주요 분석 내용으로 는 첫째, 가격결정시 기존의 피(Fee) 구성 항목에 더해 광고주의 광고계약 시 가치 효 용 측면이 고려될 필요성을 확인하였고, 둘째, 버저닝 및 재사용에 관한 추가 보상의 논리적 근거를 수집하였으며, 셋째, 광고 크리에이티브의 가치를 구분, 평가하는 방안 을 검토하였다.... -
Do Children Do as Parents Do?: Parents’ and Pre-School Children’s Knowledge, Attitudes and Practices on Waste Segregation
Jewely Jean V. Padilla, Marison Felicidad R. Dy, Sue Liza C. Saguiguit 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 6 123-149 (27 pages)
This study determined the knowledge, attitude, and practices (KAP) of parents and children on waste segregation and if the parents’ KAP influence the children’s KAP. Fifty-six pupils at a preschool laboratory were administered a pictorial interview schedule. The parents accomplished a self-administered questionnaire. The correlation coefficients were generated to determine relationships between children’s age and sex to their KAP and parents’ KAP and children’s KAP. Regression analysis was... -
Critical Analysis of “Sustainability” in Korean Early Childhood Curriculum from Posthuman Perspectives
Hyunsun Suh 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 2 23-45 (23 pages)
as traditional nature, resource conservation, and raising animals and plants based on human-centered thinking written as educational content. However, through the vison of an educated person of the curriculum, children were found to be relational beings, and in everyday encounters they influenced and interacted with various more-than-human others; there was room for the interpretation that not only children but also other beings exert agency. We live entangled with multiple species. This implies... -
“Old newspapers from my home”: Storying children’s environmental and cultural sustainability
Alison M-C. Li, Janet S. Gaffney, Adrienne N Sansom, P. W. Doris Cheng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 3 29-52 (24 pages)
4-5 in a local kindergarten. Children inquired about the wise use of paper through conversations, experimenting, and play. Old newspapers offered pedagogical resources and inspiration that contributed to children’s understanding of environmental sustainability. Besides revealing the shared and co-created learning experiences about, in, and for the environment (Davis, 1998, 2009), this story revived hidden cultural heritage and intergenerational connections in families in the social dimension. -
What do Kindergarten Children Need to Know about COVID-19 Pandemic? A Supplementary Curriculum for Filipino Young Children during the Period of Enhanced Community Quarantine
Greg Tabios Pawilen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 2 23-44 (22 pages)
The study aims to help teachers develop a supplementary curriculum for kindergarten children in the Philippines who were affected by the enhanced community quarantine (ECQ) period brought by the coronavirus disease 2019 (COVID-19) pandemic. The curriculum focuses on helping children make use of their time at home to experience meaningful learning with their family while understanding what is happening around them and why they need to follow a lot of rules individually, as a family, and as a... -
The Continuing Influence of Froebel’s Kindergarten System in Current Early Childhood Education in the USA and South Korea
Yong Joon Park, Youjin Yang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 6 125-140 (16 pages)
We (1) describe the origin of the kindergarten system invented by Froebel, (2) explain how Froebel’s kindergarten system has influenced the kindergarten system in the USA and South Korea, and (3) offer conclusive statements and implications about the application of Froebel’s original thoughts on the kindergarten system in both countries. Four objectives of this paper are: (1) to understand the original ideas of the kindergarten system invented by Froebel, (2) to review how Froebel’s... -
English for What and for Whom?: Parental Dilemmas and Struggles with Their Children’s English Learning in Korea
Lena Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 3 49-70 (22 pages)
This paper explores how ideas related to children’s learning are conceptualized and practiced by examining Korean parental perspectives. Many Korean parents’ high expectations for their children in education are based on a unique combination of Korean parenting and Korean social values. As a result, this paper reports on discussions of what Korean parents' think about their children’s English proficiency and preparation for global society. It also investigates their perspectives of young... -
The Effects of Picture-Book Shared Reading Training for Immigrant Mothers of Young An Exploratory Study
Seonju Ko, Song-Eun Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.2 3 29-46 (18 pages)
This study examined the effects of picture book shared reading training for marriage-immigrant Korean mothers of young children with poor to moderate levels of Korean language skill. The training course offered opportunities for mothers to learn to read Korean picture storybooks and to share these with their children. The course instructor conducted interviews with the mothers, both before the course started and at its end. Observations were made in the Philippine Center in Seongbuk-Gu, Seoul,... -
The Relative Effectiveness of Teacher-made Games for Preschoolers’ Understanding Number Concepts
Yong Joon Park 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.1 5 93-119 (27 pages)


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