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PR Campaign Creativity Scale : A scale development of validation
Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages
한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the... -
Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention
Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive... -
The Hong Kong Early Child Development Scale-3: A Validation Study
Nirmala Rao, Stephanie W. Y. Chan, Rhoda Wang, Diana Lee, Rita Y. T. Ng, Yvonne Becher, Carrie Lau, Jin Sun, Frederick K Ho, Patrick Ip 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 1 1-23 (23 pages)
The Hong Kong Early Child Development Scale (HKECDS) is a tool for assessing holistic early child development in preschoolers aged from three to six years. The original version of the scale, HKECDS, was updated in 2019 (HKECDS-2) to reflect the contemporary context and local curricular expectations. Children (n = 144) from three kindergartens in Hong Kong completed the HKECDS-2 in individual sessions. Rasch model analysis and expert discussions resulted in a short version of the scale (HKECDS-3)... -
Effects of Using Picture Books on Reading Self-Perception Among Year Two Pupils at A National-type Chinese Primary School
Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 8 161-186 (26 pages)
Pupils who feel good about their reading abilities tend to perform better in school. Research has shown that picture books will contribute to pupils taking the initiative to read. The purpose of this study was to examine the effects of picture books on reading self-perception among Year Two pupils at a National-type Chinese Primary School in Hulu Selangor. This study employed a quasi-experimental research with pre-test and post-test designs that involved 75 pupils and four picture books, namely,... -
Empowering Young Children with Folktales and Storytelling: A Report from a Rural West Java Village
Engliana Engliana, Agung Prasetyo, Afiatin Nisa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 9 157-180 (24 pages)
This article describes the results of visiting Choblong?a rural village near Bogor, one of the most dynamic cities in West Java, Indonesia. The purpose of our visit was to (re)introduce the concept of storytelling to parents and promote long-forgotten local folktales and character education. The hope was that the parents would enjoy this approach in the long run and use local stories and history to teach skills, develop a close relationship with their children, and support an oral storytelling... -
Managing Developmental Dyslexia: Practices of Speech-Language Therapists in South Africa
Salom? Geertsema, Mia Le Roux 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 4 71-98 (28 pages)
Background: The American-Speech-Hearing-Association (ASHA, 2010) position statement asserts that Speech-Language Therapists (SLTs) are involved in the prevention, identification, assessment, and provision of intervention for reading and writing problems, as well as in providing other services such as counselling and information services. The 2007 Ethics and Standards Committee of the South African Speech-Language-Hearing-Association (SASHLA) proposed guidelines on the practicalities of rendering... -
Number-Fact Knowledge and Mathematical Problem-solving of 5- to 7-year-olds
Jenny Young-Loveridge, Brenda Bicknell 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2015, Vol.9 No.3 3 27-43 (17 pages)
This paper examines children’s number fact knowledge in relation to mathematics problem solving. These findings are derived from a study that set out to explore the impact on mathematics learning of using multiplication and division contexts with 84 five- to seven-year-old children from diverse cultural and linguistic backgrounds. After a series of focused lessons, children’s knowledge of number facts, including single-digit addition, subtraction, and doubles improved substantially. However,... -
Young Children’s Early Deductive Reasoning in Number: A Dialogic and Linguistic Approach
Carol Murphy 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2015, Vol.9 No.3 2 5-25 (21 pages)
In this paper I present an examination of three six year-old children’s interaction with a task intended to encourage reasoning and collaboration in number. A case is made for the importance of deductive reasoning in supporting inductive reasoning and for the potential of hypothetical deductive reasoning in supporting concept reification in early number. The children’s discourse is analysed using a framework based on opinion/belief, plausibility and deductive reasoning schema in relation to... -
An Exploratory Study on Young Children's Spoken and Written Narratives of Personal Experience
Young-Ja Lee, Geum-Gu Lee, Han-Na Oh 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 15 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.2 4 47-61 (15 pages)
This study investigated how young children respond when asked to create spoken and written narratives. To examine aspects of 5-year-olds’ spoken and written narratives about their personal experiences, the level of narrative, developmental stage of writing, and use of cohesive devices were analyzed. The results showed two relationships between the spoken and written narratives. For some children, the same level was found for both spoken and written narratives. But for other children, levels of...


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