This paper presents a new high-performance VLSI architecture and VLSI implementation for full-search block matching algorithm. The proposed VLSI architecture has the feature of two directional parallel and pipeline processing, thereby reducing the PE idle time at which the direction of block matching operation within the search area is changed. Therfore, the proposed architecture is faster than the existing architectures under the same clock frequency. Based on HSPICE circuit simulation, it is verified that the implemented procesing element is operated successfully within 13 ns for 75 MHz operation.