The research was designed to find out the effects of design elements ; ①color, ②pattern, on image perception of clothing by using a qualitative depth interview method. The subjects were 40 women who lived in Taejon and aged 20 to 40. The interview results were both hand recorded and tape recorded for further analysis by researchers and judge groups. And the results were as follows. 1. The most preferred colors appeared to be blue and black, while stripes, checks and flowers were most favorite patterns. 2. There were individual difference in color and pattern perception, however the color image of yellow was brightness, red was dashing, green comfortable, blue cool, and black tightness. The image of geometric pattern was modesty and natural motif pattern was dynamics. 3. The tow major forces which affected the image of design elements were appeared as followed : 1) Color images affected by the image of natural objects which obtained the color. 2) Individuals past experience and emotional status also affected the personal image perception. 4. The color and pattern preference for the Koran traditional customes and Western tow piece were significantly different and this result imply cultural stereotyping on image perception of design elements. On conclusion, the results supported the research model of form perception and image evaluation.