The purpose of this study was to explore the nature of the relationship between several factors representing EDI (Electronic Data Interchange) service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of EDI service firm in Korea. An empirical study was carried out to examine not only the determinants of shipping service quality and satisfaction level but also its implications to the service marketing strategy. The data investigating the determinants of EDI service quality were collected from Korean EDI end-users. Exploratory Factor analysis was carried out to analyze the data.