We proposed eight dimensions and their constituents of product advantage in the last issue. In this study, using the dimensions and constituents, gap analyses are conducted on some product categories(; desktop computer, PCS terminal, and washing machine) in order to know what dimensions or constituents are major areas to be improved. For the purpose of strategic use of the dimensions of product advantage, Kano analyses are also applied. Based on the results of the gap analyses and Kano analyses, the future directions of new products development for the selected products are suggested.