The present study investigates flow character and heat transfer behaviors of viscoelastic non-Newtonian fluid in a 2:1 rectangular duct. An axially-constant heat flux on bottom wall and peripherally constant temperature boundary condition(H1) was adopted. The Reiner-Rivlin fluid model is used as the normal stress model for the viscoelastic fluid and temperature-dependent viscosity model is adopted. The present results show a signifiant change of the main flow field which causes a large heat transfer enhancement. This phenomena can be explained by the combined effect of buoyancy, temperature-dependent viscosity and viscoelastic property on the flow.