본 논문은 관광지 매력속성과 관광동기의 개념에 대한 이론적 연구를 통해 이들간의 경험적 상호관계를 실증 분석을 통하여 향후 관광산업에 진입하고자하는 기업과 기존 기업의 방향설정에 유용한 기초자료를 제공하는데 그 목적이 있다.
The Purpose of this is to examine the relation verween tourist motibation and attribute of attractions closely. The tourist morivationmade a practical application of the functional theory, Which is one of the theories explaining an attitude and a change in attitude, and was catagorized. the potential tourists full of the natural attributes, n in the full of pursuit of the cultural attributes, vut in the fewest pursuit of the attributes of attractions such as low price and convenient transportation .
