In this paper, we proposed a new load flow analysis algorithm. In order to develop it, we converted typical power flow problem into optimal problem. This problem has the objective function that minimize the difference between calculated values and specified values of bus powers and subject to bus power equations of P and Q. Using it, we solved the divergence by singularity of Jacobian matrix, the divergence by initial value in the typical power flow study. In the study of a sample system, we verified the superiority of proposed algorithm.