In recent days, Internet advertising effects are expanded by the steep increase of the Internet users and the extension of the advertising market will be accelerated through Internet. This paper indicates the importance of Internet advertising and suggests the solution of a network advertising service. The system is divided into an Advertise Server, an Advertiser and a Web Publisher. This study proposes both the collection and the analysis of traffic data in real time. Also, the banner advertising frames not for sale purpose are levelled for the impression using the solution for the banner exchange engine. In addition, with developing the advertising service system by using Active Server Pages, the newest language of server side script will be able to lead the additional supplement of more various profitable functions when it is considered the rapid increment of Active Server Pages.