A new 2,5-di(t-octylphenoxy) group substituted poly(p-phenylenevinylene) derivative was synthesized by Gilch polymerization. The obtained polymer was characterized by NMR, FT-IR, and chemical analysis and completely soluble in common organic solvents. The polymer showed good thermal stability with T$_{g}$ of 105$^{circ}C$. The polymer dissolved in chloroform showed maximum emission at 514 nm with a shoulder peak at around 560 nm. The EL spectrum of the ITO/PEDOT/TOP-PPV/Al device was observed maximum emission at 545 nm with a shoulder peak at around 585 nm.m.