E-trade is important that SMEs can do international business with activity. However, SMEs are facing psychological and economic barriers to e-trade. Therefore, SMEs depend on intermediaries for e-trading. In this context, APEC carried out the APEC Global B2B Interoperability Project to promote e-trade and increase benefits for member countries from 2002 to 2004. Especially this project emphasizes a collaboration with e-marketplaces. It has significance in that it is a new model to help SMEs do international trade. This study analyzes the APEC project in terms of technology and business and evaluates the project as a collaborative business model.