Storage rough rice in low temperature using the winter cold air avoids rough rice temperature increase which happens from early May, and this is possible by installing a cooling system in the top of a bin, the room between top rice level and bin ceiling. The research objective is to establish low temperature rough rice storage technique, furnishing winter cold air to rough rice, by investigating the cooling system potential of maintaining low rough rice temperature and by analyzing rough rice storage characteristics over a storage period. The rough rice storage characteristics were evaluated from January to August 2003, using a storage and dry bin of 400-ton capacity. Results of this research are as follows: Cooling bin using the cooling system in the top of the bin maintained the rice temperature less than 15$^{circ}C$ in entire portions in August. Moisture contents and germination rates of rough rice were decreased over the storage period, on the other hand, the rough rice stored in the ambient temperature bin had relatively lower moisture contents and germination rates to compare with the bin using winter cold air. Crack ratio and acid value of brown rice in the ambient temperature bin storage had increased more than the cooling bin storage. The result indicates that the storage bin using winter cold air and the cooling system maintains moisture content and germination of rice, minimizes cracked kernel and acid value, and preserves rice quality as well.