The population of small yellow croaker, Larimichthys polyactis, in the Yellow and East China Seas has decreased significantly since the mid 1970s. Several management measures have been introduced to conserve it, but population size remains low. To rebuild this population, it is now necessary to consider more effective management methods based on the stock assessment. To determine long-term population changes, fishery and biological data collected over 34 years (1969-2002) were analysed. Yearly fish length compositions were analysed for the time periods 1968 through 1970, 1978 through 1982, and 1993 through 2002; and catch data was available from 1969 to 2002. Annual population sizes were calculated based on length composition, the relationship between total length and body weight, and total landings. Analyses showed that since the 1970s, average size of harvested fish decreased; the proportion of less mature fish (smaller than the 50% maturity length, 19cm) in catches has increased and the estimated biomass has decreased significantly. Consequently, the main management recommendation is that juvenile fish need to be better protected to allow the rebuilding of resources to a more sustainable population level. This will require fish size limit, permissible mesh size, and closed area and season regulations.