- 환자의 의료서비스 평가에 대한 신뢰요인의 조절효과 분석
- ㆍ 저자명
- 김영훈,우정식,김한성,김희래,김효정,Kim. Young-Hoon,Woo. Jung-Sik,Kim. Han-Sung,Kim. Hee-Rae,Kim. Hyo-Jeoung
- ㆍ 간행물명
- 병원경영학회지
- ㆍ 권/호정보
- 2011년|16권 4호|pp.111-130 (20 pages)
- ㆍ 발행정보
- 한국병원경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.