- 대학생들의 개인적 특성과 돈 태도 유형이 기부에 대한 소비자 태도에 미치는 영향
- ㆍ 저자명
- 김정훈,Kim. Jung-Hoon
- ㆍ 간행물명
- 한국생활과학회지
- ㆍ 권/호정보
- 2011년|20권 4호|pp.819-829 (11 pages)
- ㆍ 발행정보
- 한국생활과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.