This paper presents a new method for roller design of IRB(isolation roller bearing) seismic isolation device using experimental evaluation. Three layered plate is adopted for the IRB in which the upper plate is placed on x direction and the lower plate is placed on y direction. The rollers placed in each plate make a plate movement. The roller is then optimally designed using variable geometric conditions. Stress distribution depends on the diameter and length of the roller and hence this is used for the determination of optimal geometry of the roller. In the experimental evaluation, it is observed that stress concentration at the end sides of roller is decreased and geometric coefficients depend on crowning dimension. In addition, in order to determine optimal design parameters of the roller the plastic deformation and friction are experimentally identified.