The purpose of this study is present ways to vitalize sharing cultrure by analyzing the situations of sharing activities in daegu and all over the country. For the analysis, this study utilizes Social Survey of Statistics Korea in 2013 and employes a multinomial logistic regression. The findings show that irregular sharing participations in daegu are higher percentage than all over the country. Social groups paticipation, sharing participation view, gender, education, marriage, income have statistically significant effects in daegu. Therefore, based on the study, various approaches and practical implications for the effective sharing culture in daegu are suggested.