Based on our previous research (Lee & Lee, 2013) on a comparison of the English curriculum
in general public high schools and an international high school, we developed media based
tasks and activities to foster creativity and communicative competence in English classes, using
the animation "Shrek 4", and various Korean and overseas advertisements. "Shrek 4" stimulates
critical thinking, imagination, and creativity with parodies, satire, and humor as well as
interesting visuals and an authentic use of English. Advertisements are authentic real-life
materials that are full of creative ideas, interesting stories, colorful visual aids, and short and
witty catch-lines with symbols and figurations. They include television commercials, paper
advertisements, and campaign advertisements. All classroom activities were tabulated according
to elements of creativity (fluency, flexibility, elaboration, or originality), language skills
(listening, speaking, writing, or reading), and types of work (individual, pair, or group work).
In conclusion, this study strove to achieve an effective synergy in promoting creativity in
both language and thoughts in English for high school students. Further studies should be
conducted to verify the actual applicability of this qualitative analysis and generalize its
applicability to a variety of contexts. Teachers should continue to create proper class
environments to develop their students' creativity and communicative competence in general
high schools.