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161.

수용자의 감성에 따른 광고 메시지의 차별화

정상철, 박선미 한국광고PR실학회 광고PR실학연구 26 Pages

한국광고PR실학회 광고PR실학연구 2008, 제 1권 1호 3 50-75 (26 pages)

정상철, 박선미 저
...
- 5,500원
시장 상황이 급변하고 소비자가 급변하는 오늘날, 소비의 주체인 소비자를 제대로 알고 그에 맞는 적절한 마케팅 전략을 구사하기란 쉽지 않다. 본 사례연구인 롯데칠성 음료의‘미녀는 석류를 좋아해’캠페인은 단기간에 높은 인지도를 달성하였으며 제품에 대한 시음률도 매우 높게 나타난 성공 캠페인으로 평가된다. 그 성공요인은 1318세대의 가치관과 감성 트렌드를 정확히 파악하고 그들에게 적확한 광고 표현 전략과 효율성 있는 미디어 믹스(Media Mix)를 통한 캠페인 전개로 차별화를 추구하는 데 있었다. 과연, 그들은 어떤...
162.

Useful Tools of Kodaly Method

조홍기 한국문화예술교육학회 모드니예술 10 Pages

한국문화예술교육학회 모드니예술 2011, Vol.5 2 21-30 (10 pages)

조홍기 저
...
- 3,000원
163.

A Mixed-methods Study on Early Childhood Educators’ Aesthetic Literacy and Aesthetic Teaching Practices

Yu-Ting Chen 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 2 25-47 (23 pages)

Yu-Ting Chen 저
...
- 5,200원
As aesthetic education has become an important component of school curricula in Taiwan, aesthetic education for children is valued in early schooling. This study explores early childhood educators’ aesthetic literacy and aesthetic teaching practices in north Taiwan. The researcher conducted a mixed-methods study, including a survey and interviews, with 490 early childhood educators participating in the survey, 10 of whom participated in the interviews. The findings indicate that: (1) the early...
164.

“The Weight Falls on My Shoulders”: Perceptions of Compassion Fatigue Among Israeli Preschool Teachers

Inbar Levkovich, Anat Gada 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 5 91-112 (22 pages)

Inbar Levkovich, Anat Gada 저
...
- 5,100원
Compassion fatigue is defined as indirect or secondary trauma that develops among caregivers as a result of their involvement in the trauma state of the individual under their care, to the point that they begin to empathize with and become deeply involved in the other person’s feelings and suffering. The present study evaluated perceptions of compassion fatigue among 15 preschool teachers in Israel by means of qualitative in-depth semi-structured interviews. The study’s findings show that...
165.

Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 저
...
- 5,600원
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet...
166.

Guidelines to Build a Smooth Transition from Home to Preschool: Parental Roles in the Thai Context

Sirithida Chinsangthip, Sasilak Khayankij 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 9 179-194 (16 pages)

Sirithida Chinsangthip, Sasilak Khayankij 저
...
- 4,500원
Preschool has become, for a majority of children, the introduction to learning in a structured environment with teachers and other children. It represents both a transition from and an extension of children’s home environments. The main objective of this study is to analyze the roles that parents in Thailand play in building a smooth transition from home to preschool in two aspects: 1) preparation of school readiness skills and self-adjustment and 2) the involvement of the parents in transition...
167.

The Administration of Nursery/Primary Schools in Osun State Nigeria

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 6 119-134 (16 pages)

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 저
...
- 4,500원
The quality of any nursery/primary schools depend on its administration. To achieve effective quality nursery/primary education, administration is one of the key factors. Therefore, this study sought to determine the opinion of teachers about the administration of nursery/primary schools, assess challenges facing the administration and assess the ratio of staff to the pupils in the selected schools. Descriptive survey design was adopted for the study. Sample comprised One hundred and eighty...
168.

Competence to Teach a Point of Intersection for Swedish Preschool Quality

Sonja Sheridan, Pia Williams, Susanne Garvis 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 4 77-98 (22 pages)

Sonja Sheridan, Pia Williams, Susanne Garvis 저
...
- 5,100원
This article aims to highlight preschool teachers’ teaching competence as one critical aspect of Swedish preschool quality. The study was based on quality evaluations using the Early Childhood Environment Rating Scale. Data was collected from 153 preschools and analysed with descriptive statistics for the subscales. The standpoint of the article is that children learn and develop by communicating and interacting with their environment, highlighting how intentions and circumstances between and...
169.

Student Teachers’ Perception of Reflective Journal Writing in Placement Practicum: Experience from a Hong Kong Institution

Tak Lai Cheng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 2 27-51 (25 pages)

Tak Lai Cheng 저
...
- 5,400원
The paper aims to research kindergarten student teachers’ perceptions of reflective journal writing and its role in fieldwork placement within the context of Hong Kong. To respond to their professional growth, student teachers use reflective journal writing as an essential assignment in early childhood education because it gives them the opportunity to explore the understanding they have gained in a specific context of fieldwork placement practices. Nevertheless, the quality of reflection is...
170.

A Descriptive Study of Early Childhood Education Steering Documents in Finland, Sweden and Australia around Language Immersion Programmes

Susanne Garvis;Heidi Harj-Luukkainen;Traci Flynn 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.3 1 1-22 (22 pages)

Susanne Garvis;Heidi Harj-Luukkainen;Traci Flynn 저
...
- 5,100원
Being able to speak different languages is important in today’s global world to allow communication and understanding. Countries may vary in how they support early language learning with immersion programmes. This paper specifically explores the steering documents in Finland, Sweden, and Australia for children attending early childhood education settings (children aged birth to five years). A content analysis was used to explore patterns. The descriptive comparison allows similarities and...

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