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1741.

과학을 대신하는 신화적 상상력 : 브랜드 내러티브와 신화적 원형의 적용 가능성

김봉현 한국광고PR실학회 광고PR실학연구 35 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 3 62-96 (35 pages)

김봉현 저
...
- 6,400원
본 연구는 차별적인 브랜드 내러티브(brand narrative) 구축을 위한 신화적 원형 (mytho-archetypes)의 적용 가능성에 대해 개념적 심층 논의와 탐색을 목적으로 한다. 이를 위해 다음의 내용을 구체적으로 논의하고자 한다. 첫째, 신화적 영역으로서의 인간 의 무의식과 원형 간의 연관성을 규명하고 둘째, 인간 속성의 집합적인 꿈, 본능적인 열망, 느낌, 그리고 사고의 패턴을 대변하는 신화와 신화적 원형, 그리고 스토리와의 관계를 살 펴보고자 한다. 세 번째는 브랜드 내러티브에서의 신화적 원형이 가지는 의미와 연관성에 대한...
1742.

무형의 서비스 제품군에서 브랜드 스토리텔링 전략이 소비자 공감과 브랜드 태도, 소비자?브랜드 관계의 상호작용성에 미치는 영향

서상희 한국광고PR실학회 광고PR실학연구 31 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 2호 4 68-98 (31 pages)

서상희 저
...
- 6,000원
본 연구는 무형의 서비스 제품군에서의 브랜드 스토리텔링 전략에 대한 효과를 소비자 공감과 브랜드 태도, 소비자?브랜드 관계의 상호작용성을 주요 변인으로 실증 분석하였 다. 분석 결과, 소비자 일상을 브랜드와 연계한 스토리텔링 전략에 대해서는 금융 서비스 브랜드가 여행 서비스 브랜드보다 브랜드 태도에서 호의적인 것으로 나타났다. 그러나 소비자 공감 변인과 소비자?브랜드 관계의 상호작용성에 대해서는 통계적으로 유의미한 차이가 없는 것으로 분석되었다. 한편 제품 중심 스토리 전략에 대해서는 금융 서비스 브 랜드와...
1743.

Enhancing Preschoolers’ Creativity through Creative Play-STEAM Activities in Malaysia

Ying Qin Tee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 7 151-177 (27 pages)

Ying Qin Tee 저
...
- 5,600원
Creativity and science are perceived by many as separate entities. Could early science integrated as STEAM be used as a means for creativity development in the preschool context? This study explores an implementation of the creative play approach through integration of early science and creativity in the Malaysian preschool context, as well as its effects and impact towards young children through qualitative and quantitative means. Children’s levels of creativity following the implementation...
1744.

Navigating a New Home Using English: An Ethnographic Interview Study on English Language and Filipina Immigrants’ Mothering Experiences in Korea

MinSoo Kim-Bossard 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 6 115-135 (21 pages)

MinSoo Kim-Bossard 저
...
- 5,000원
In an ethnographic interview study, I examine the role that the English language plays in the lives of Filipina immigrants in South Korea as they navigate their new home as mothers of young children using the following research question: What impact does Filipina immigrant mothers’ knowledge of the English language have on their mothering experiences and the ways they navigate local communities in Korea? I examine how Filipina mothers use English as a means of communication with their children,...
1745.

The Impact of Music Pedagogy Education on Early Childhood Teachers’ Self-Efficacy in Teaching Music: The Study of a Music Teacher Education Program in Hong Kong

Dr. Fanny M. Y. Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 4 63-86 (24 pages)

Dr. Fanny M. Y. Chung 저
...
- 5,300원
Based on Bandura’s (1977) self-efficacy framework, this study sought to investigate the impact of music teacher education program on self-perceived confidence and competence of 32 in-service early childhood teachers. Adopting a mixed methods approach, the Music Teaching Self-Efficacy Survey (MTSES) was the main source of quantitative data, whereas focus group interviews elicited the qualitative data. The results showed a significant increase in the participants’ self-efficacy after completing...
1746.

Perceptions of Parents and Teachers Regarding Policies Related to Fathers’ Engagement in Children’s Early Education

Christian S. Ugwuanyi, Monsuru A. Mufutau 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 2 19-38 (20 pages)

Christian S. Ugwuanyi, Monsuru A. Mufutau 저
...
- 4,900원
engagement in children’s early education. Additionally, it was found in the study that demographic characteristics had no significant influences on the mean perception ratings of parents and teachers on policies related to fathers’ engagement in children’s early education. The researchers recommended that the South African government should ensure full implementation of ECCE policies that lay out concrete commitment and guidelines for fathers’ engagement in their children’s education.
1747.

The Administration of Nursery/Primary Schools in Osun State Nigeria

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 6 119-134 (16 pages)

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 저
...
- 4,500원
the study. Sample comprised One hundred and eighty three primary school administrators purposively selected from Osun State in Nigeria using simple random sampling technique. One instrument “Administration and Management of Nursery/Primary Schools (AMNPS)” was used to collect data. Data were analyzed using frequency counts, simple percentage and mean. The results showed that majority of the respondents in all the schools strongly agreed with the attributes associated with the expectations of a...
1748.

Conceptualisations of Parent Involvement in Early Childhood Education in China

Yan Li, Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 8 169-192 (24 pages)

Yan Li, Michel Vandenbroeck 저
...
- 5,300원
There is a growing attention for parent involvement in education in general and in early childhood education in particular. The vast majority of scholarly literature is published in English language and originates from Western countries. There is a risk that this may lead to the assumption that mainstream ideas in international literature are globally valid and come to dominate those of other countries, despite cultural differences. We conducted a systematic review of Chinese literature on...
1749.

Teachers\' Perception and Status of Science Education in Early Childhood Educational Institutions

Jong-Su Park, Su-Young Yang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2012, Vol.6 No.1 4 67-84 (18 pages)

Jong-Su Park, Su-Young Yang 저
...
- 4,700원
in-service teachers participated in this survey through responding to a questionnaire. The questionnaire consisted of two parts: the status and the teachers’ recognition on science education. The collected data were analyzed according to teacher’s variables: type of institution, teaching experience, and their level of education. In the results, there were significant differences according to teacher’s variables. These results can be used to further improve teacher education and to activate...
1750.

Preservice teacher’s narratives on the experience of early childhood practicum

Seung-Ryoul Lim, Hye-Jin Kwon 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 14 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2009, Vol.3 No.1 5 87-100 (14 pages)

Seung-Ryoul Lim, Hye-Jin Kwon 저
...
- 4,300원

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