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311.

PR Campaign Creativity Scale : A scale development of validation

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 한국광고PR실학회 광고PR실학연구 20 Pages

한국광고PR실학회 광고PR실학연구 2015, 제 8권 4호 6 134-153 (20 pages)

Sungwook Hwang, Cheolhan Lee, Jonghyuk Lee 저
...
- 4,900원
This study aimed to develop the scale of creativity in public relations campaigns. Seven elements of creativity in public relations campaigns were identified: novelty, meaningfulness, artistic value, continuity, connectedness, social issues, and synthesis. From the second-order confirmatory factor analysis results, the one-dimensional seven measurement items were listed as follows: The campaign is more novel than existing campaigns; the detailed action plan clearly relays the message that the...
312.

재난 위기 관련 정부 기관 소셜미디어의 위기 관리 커뮤니케이션 도구로서의 역할에 대한 연구

김현정 한국광고PR실학회 광고PR실학연구 39 Pages

한국광고PR실학회 광고PR실학연구 2014, 제 7권 4호 3 60-98 (39 pages)

김현정 저
...
- 6,800원
본 연구는 긴박한 순간에 위기를 벗어나게 도와주는 위기 커뮤니케이션 도구로서 소셜미 디어가 제 기능을 발휘할 수 있다면, 세월호와 같은 위기시의 많은 피해를 줄일 수 있을 수 있다는 점에 착안하였다. 즉 재난위기를 극복하는 데 있어서 관련 정부기관의 소셜미 디어의 재난위기관리 커뮤니케이션 도구로서의 역할 가능성과 이에 필요한 요인과 가치 요인들을 검증하여 보고자 하였다. 분석결과, 첫째, 우리나라의 재난 안전 위기관련 정부 부처 중 소방방재청, 서울소방재난본부, 안전행정부가 트위터, 페이스북, 카카오톡, 카...
313.

Perceptions among Hong Kong parents on Play in Early Childhood: A Qualitative Study

Angela F.Y. Siu, Chrysa P.C. Keung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 5 77-92 (16 pages)

Angela F.Y. Siu, Chrysa P.C. Keung 저
...
- 4,500원
ask how parents defined and valued play. Data analysis from forty participants’ qualitative quotes revealed that participating parents had a positive view toward the importance of enhancing learning through children’s play. In addition, some participating parents defined play as a broad spectrum encompassing four themes: innate in nature, free from rules or constraints, self-directed or spontaneously initiated, and age-appropriate. Also, some parents highlighted play as having various benefits...
314.

Korean Early Childhood Teachers’ Perceptions of the Importance and Performance of the “Play Environment”

Bora Kang, Hong-Ju Jun, Seenyoung Park 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 4 53-75 (23 pages)

Bora Kang, Hong-Ju Jun, Seenyoung Park 저
...
- 5,200원
of 277 early childhood teachers completed the online questionnaire, and the data obtained were analyzed based on mean, standard deviation, paired-sample t-test, and importance-performance analysis. Results indicate that, first, the importance of the play environment was statistically significantly higher than performance across all areas. Second, the area where the current situation can be maintained was “environment giving comfort.” The areas requiring intensive improvement were “environment...
315.

Guest Editor’s INTRODUCTION [Special Issue: (Re)positioning Play and Playful Learning in Early Childhood Education and Care]

Minsun Shin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 7 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 1 1-7 (7 pages)

Minsun Shin 저
...
- 3,000원
316.

Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 저
...
- 5,600원
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet...
317.

The Administration of Nursery/Primary Schools in Osun State Nigeria

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 6 119-134 (16 pages)

Taiwo Oladunni Gbenga-Akanmu, Moyinoluwa Grace Owojori 저
...
- 4,500원
to collect data. Data were analyzed using frequency counts, simple percentage and mean. The results showed that majority of the respondents in all the schools strongly agreed with the attributes associated with the expectations of a good administrator of nursery/primary schools, problem identified was irregular payment of school fees while pupils’- teacher’s ratio was in good order. Based on the findings, it is recommended that the administration of schools should be properly monitored by the...
318.

Development of a Quantitative Methodology to Analyze the Growth of Recognition of Musical Elements in Early Childhood from a Viewpoint of Change of Body Movement

Mina Sano 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.1 4 61-80 (20 pages)

Mina Sano 저
...
- 4,900원
It is widely viewed that music induced body movement of early childhood children changes reflecting progress of development stage of recognition of musical elements. The author had devised four-phased Music Expression Bringing-up (MEB) program to enhance music recognition of children and devised associated Music Test to evaluate recognition achievements based on respective development phase. As such framework successfully showed development of recognition, the author tried to introduce...
319.

Young Children’s Use of ICT in Shanghai Preschools

Chuanmei Dong 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 5 97-123 (27 pages)

Chuanmei Dong 저
...
- 5,600원
in the classroom. Data were collected from a survey with 316 teachers in 20 public preschools and observations of young children’s ICT activities in two case study classrooms, as part of a larger study. The results show that many children had competences and high interest in using ICT and experienced pleasure and success during their ICT activities, but their overall access to ICT was low, and active and meaningful ICT use was very limited. This paper concludes by suggesting the provision of...
320.

Motivation, Responsibility and Anxiety: Parenting Dispositions of Chinese Mothers

Karen Guo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.1 1 1-19 (19 pages)

Karen Guo 저
...
- 4,800원
motivation, responsibility and anxiety. Data came from a series of conversations between 50 Chinese mothers of preschool children and five early childhood teachers through a synchronous online text chat. In the process of consulting the early childhood teachers, the parents expressed many concerns, questions and views of childrearing and early childhood education, thereby providing evidence about their thinking and behaviour. Drawing on the concept of ‘disposition’, the study provides insights...

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