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321.

소셜 미디어 광고에 대한 소비자 참여

Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)

Sojung Kim 저
...
- 5,000원
on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived interactivity, perceived informativeness, perceived enjoyment, and personal involvement. The study further shows that consumer engagement predicts advertising acceptance. Data also reveals the moderating role of...
322.

미디어 파사드 광고의 가치에 관한 탐색적 연구 : 적용가능성과 제품 유형의 조절효과를 중심으로

김운한, 유현중 한국광고PR실학회 광고PR실학연구 30 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 1 9-38 (30 pages)

김운한, 유현중 저
...
- 5,900원
미디어 파사드 광고의 가치 요인, 소비자 맥락성, 제품 유형이 광고태도 및 구전의도에 어 떠한 영향을 주는지를 탐색하였다. 이러한 목적에서 미디어 파사드의 대표적인 사례로, 서울스퀘어의 외형 이미지를 차용한 실험광고물을 제작하여 실험을 실시하였다. 그 결과, 광고태도에 대해서 가치성·오락성이 긍정적인 영향을, 성가심은 부정적인 영향을 미치 는 것으로 나타났다. 정보성은 제한적으로 유의한 영향을 미쳤다. 구전의도에 대해서는 오락성·가치성·정보성·성가심이 모두 긍정적인 영향을 미치는 것으로 나타났다. 적...
323.

An Expected Crisis : A Case Study of Volkswagen Diesel Crisis

Sang Yeal Lee, Hong min Ahn, Yong Suk Cho 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 10 244-264 (21 pages)

Sang Yeal Lee, Hong min Ahn, Yong Suk Cho 저
...
- 5,000원
This exploratory case study analyzes the Volkswagen diesel crisis from a crisis communication perspective. The Volkswagen diesel case provides a unique opportunity to examine how a Fortune 500 company managed (or mismanaged) an intentional corporate misdeed, and to understand the shortcomings of existing crisis communication theories. In analyzing the case, this study adopted the theoretical frameworks from the two dominant crisis communication theories, namely Image Repair Theory and...
324.

The Effect of Smartphone Addiction in Early Childhood Towards Emotional Development: A Correlational Study

Sofia Hartati, Mia Rachmawaty, Irfan Fauzi Rachmat, Ika Maryani 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 3 49-66 (18 pages)

Sofia Hartati, Mia Rachmawaty, Irfan Fauzi Rachmat, Ika Maryani 저
...
- 4,700원
This study aims to prove the influence of early childhood smartphone addiction on emotional development. The subjects of this study were parents who have children aged 4-6 years. Primary data is taken through distributing questionnaires to parents of children through a google form questionnaire. This study uses a correlational quantitative research design. The results showed that children's emotional development was influenced by the level of early childhood smartphone use. This research has...
325.

Reclaiming Playful Learning: Exploring the Perceptions of Playful Learning among Early Childhood Preservice Teachers

Minsun Shin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 1 1-22 (22 pages)

Minsun Shin 저
...
- 5,100원
Despite a deeply-rooted tradition that recognizes the value of play-based learning in early childhood education and care (ECEC), there has been relatively little research into adult playful learning in the higher education sector. This study explored the perceptions of play and playful learning among early childhood preservice teachers while they learned through play with reflection at a public university in the United States. An analysis of their reflective journals revealed that engaging in...
326.

Student Teachers’ Reflections on the Use of Drama in Education to Motivate Young Children’s Science Play

Ya-Ling Chen, Lee-Feng Huang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 2 9-30 (22 pages)

Ya-Ling Chen, Lee-Feng Huang 저
...
- 5,100원
This study explored student teachers’ reflections on the use of drama in education (DIE) to motivate young children’s science play during a course, “creative science activity design for young children,” at a teacher development program in southern Taiwan. The participants comprised 21 student teachers who took the course taught by both researchers. Participants designed science play activities using DIE strategies and implemented the a for a group of preschool children. The data sources...
327.

Coaches’ Perception of their Roles and Early Childhood Teachers’ Cognitive Coaching Experiences

Haesung Im, Seung-Ryoul Lim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 7 135-153 (19 pages)

Haesung Im, Seung-Ryoul Lim 저
...
- 4,800원
Until recently, less attention has been paid to how coaches’ different perceptions of their roles may affect early childhood teachers’ coaching experiences. This article investigates how two coaches in two school districts interpret the critical elements of cognitive coaching during National Board Certification. With a comparative case study, the findings suggest that two coaches had seemingly different perceptions of coaching roles depending on the analysis of teachers’ urgent needs and...
328.

Problems and Constraints of Authentic Assessment among Children's Early Education Teachers

Wahyu Hidayat, Nur Asmawati Lawahid, Mujahidah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 5 87-109 (23 pages)

Wahyu Hidayat, Nur Asmawati Lawahid, Mujahidah 저
...
- 5,200원
Authentic assessment aims to plan the individual learning of children by identifying specific needs, assistance or services. The current study aims to identify constraints faced by them in implementing authentic assessment of teachers in early Childhood Education in North Aceh. This study was conducted through three phases, namely the first, the study of problems and constraints of teachers in implementing assessment practices on 70 early Childhood teachers; the second phase, reviewing the...
329.

Explore the notion of education for sustainable development in early childhood education in China

Dandan Zhou 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 14 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 5 77-90 (14 pages)

Dandan Zhou 저
...
- 4,300원
Education for sustainable development (ESD) has been a worldwide topic in educational sectors, which aims to create a sustainable world. This paper examines the ways that the notion of ESD emerging from early childhood practices in China. Findings were reported from a qualitative case study, which involved seven participants from two kindergartens in China. Evidence from multiple methods was used to demonstrate teaching practices related to ESD and understand teachers’ responses. The findings...
330.

Latent Profiles of Korean Preschool Teachers Three Facets of Pedagogical Content Knowledge in Early Mathematics

Haesung Im, Jinkyung Choi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 1 1-26 (26 pages)

Haesung Im, Jinkyung Choi 저
...
- 5,500원
Existing research primarily focused on only one aspect of preschool teachers pedagogical content knowledge (PCK) in early mathematics. With a person-centered approach, this study identified profiles of preschool teachers by three facets of PCK, which include (1) content knowledge in mathematics within teacher-directed instruction, (2) teachers sensitivity to mathematics during children s play, and (3) the complexity of math questions. A total of 148 Korean classroom teachers nested in 40...

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