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AHP법과 컨조인트를 활용한 중요도 결정법에 대한 방법적 고찰
장택원 한국광고PR실학회 광고PR실학연구 14 Pages
한국광고PR실학회 광고PR실학연구 2009, 제 2권 1호 1 7-20 (14 pages)
본 논문은 AHP(Analytic Hierarchy Process) 기법이나 컨조인트(Conjoint) 분석을 통한 ‘중요도’를 산출하는 방식에 대한 방법적 연구이다. 본 연구를 통해서 AHP 기법과 컨조인트 분석이 어떻게 적용가능한지와 각각의 기법이 갖는 데이터의 특성과 분석결과의 활용 등에 대한 장·단점을 비교하고자 하였다. 비교를 통해 컨조인트는 속성의 조합들을 통해서 역으로 속성의 중요도를 구할 수 있고 다양한 다른 분석에 그 결과를 활용할 수 있는 장점을 지닌다는 점과 AHP법은 소수의 의사 결정자를 대상으로 중요도 산출을 할 수... -
Can Advertising Survive the Information Technology Revolution? : An Exploratory Essay on the Future of Advertising
Tae-Il Yoon 한국광고PR실학회 광고PR실학연구 15 Pages
한국광고PR실학회 광고PR실학연구 2009, 제 2권 2호 2 32-46 (15 pages)
Advertising flourished during the previous century so much that Advertising Age called the twentieth century “the advertising century” when they published a special issue looking back at 100 years of advertising. However, can advertising continue to flourish in this twenty-first century? If we concern the long-term future of advertising as a social institution rather than a short-term advertising industry, the prediction might not be so simple. To answer this ontological question, this essay... -
Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender
Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)
The purpose of this study was to examine the association between teacher-child interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each... -
Development of Play in Pre-Schoolers: Video-Based Analysis of Free and Structured Toy Play Scenario
Megha Mohan, Reenu Celshiya. A, Jayashree S. Bhat 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 3 47-69 (23 pages)
Play is a universal code, which mirrors the all-round development of a child. Play development reflects the emergence of early cognitive skills in children. The current study profiles the developmental trends of different types of play during the free and structured play scenario in South India. The sample included 48 pre-school children, aged between 3.6 to 5.6 years. Children’s play was recorded in two scenarios, which included free Play (spontaneous Play without any restrictions) and... -
Digitising English Language Learning for Early Childhood Educators in Malaysian Context: The Rationale
Wan Jumani Fauzi, Noor Raha Mohd Radzuan, Ezihaslinda Ngah, Anita Abdul Rani, Fatimah Ali 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 6 113-134 (22 pages)
Nowadays, many kindergartens in Malaysia are striving toward using English in their daily activities with their children and some even use English language as their medium of instruction. However, some of the early childhood educators were not well equipped with the knowledge of English language. This paper aims to report the rationale for digitising English language learning through the development of Kindy Talk Application in terms of approach, content and design. Kindy Talk Application is a... -
The Influence of Maternal Factors and Child Self-regulation on Peer Initiative: A Structural Equation Modeling Approach
Seonhyung Choi, Sunhee Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 1 1-24 (24 pages)
and unfriendly peer initiative was partially mediated by maternal rejection and child self-regulation. These findings highlight the importance of children’s self-regulation for their social and adaptive development in a Korean cultural context and emphasize the need of maternal affection, which is reinforced by higher coaching competence, required for mothers. It is also worth noting that this study was conducted with a cultural group that collectivism and communality are highly valued. -
Observational Study of Early Childhood Care and Education Programs in Rural Government Primary Schools in Tamil Nadu, India
Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 11 229-256 (28 pages)
An Early Childhood Care and Education (ECCE) program in rural India was evaluated in terms of care and learning outcomes of children. The study was undertaken to observe and describe the ECCE system for children who were economically and educationally disadvantaged and enrolled in three Government Primary Schools (GPS) in India. In particular, the study tries to answer the question, ‘What factors affect the learning of Mathematics and English in the primary schools of rural Tamil Nadu?’... -
Preschool Teachers’ Resilience and Their Readiness to Develop Resilience to Young Children in a Chinese Context
Angela F. Y. Siu, Amy H. C. Chan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 3 49-69 (21 pages)
Resilience is defined as a “positive adaption in the face of risk or adversity” (Wright, Masten, & Narayan, 2013). Both the teachers’ resilience and their readiness to develop preschool children’s resilience were examined in the Hong Kong context (n=196). Results from the K-means cluster analysis indicated that Hong Kong preschool teachers had a relatively high level of resilience, with family being a significant contributing factor. These teachers were generally ready to foster children’s... -
A Review of EI/ECSE Systems Across Four Settings: Procedures and Lessons Learned
Serra Acar, Songtian Zeng, Ching-I Chen, Huichao Xie 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.3 4 45-71 (27 pages)
There is currently no reliable information on the number of children with disabilities across the globe due to differences in terminology, child find systems, and available of psychometrically sound assessment tools to identify children timely. This literature review examines the extant literature related to assessment methods used for identification of children for early intervention/early childhood special education (EI/ECSE) services in four settings: China, Singapore, Taiwan, and Turkey.... -
Early Childhood Preservice Teachers’ Mathematics Teaching Efficacy : Effects of Passion and Teacher Efficacy
Hyunjin Kim, Jillian Connelly 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.1 1 1-21 (21 pages)
This study examined mathematics teaching efficacy and its association with preservice teachers’ passion for teacher preparation and their overall teacher efficacy. In order to understand the impacts of preservice teachers’ passion for teaching and teaching efficacy on their subject-specific teaching efficacy, mathematics teaching efficacy, this study analyzed the data collected from 193 early childhood preservice teachers at a university in the Midwestern United States. Pearson’s correlation...


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