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소셜 미디어 광고에 대한 소비자 참여
Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages
한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived... -
In-House Advertising Agency-Korean Way of Doing Business? : An Exploratory Study of Korean In-House Ad Agency
Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 23 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 8 193-215 (23 pages)
This study investigates Korean advertising practitioners’ perspectives on the Korean advertising industry, specifically on the in-house advertising structure, its positive and/or negative effects, and the relationship between an advertising agency and its clients. Participating in this study are a total of 136 Korean advertising practitioners from five in-house agencies and four independent agencies. The study results suggest that in-house agencies threaten the growth and even the survival of... -
Exploring Cues to Action in Health Belief Model
Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 한국광고PR실학회 광고PR실학연구 25 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 9 219-243 (25 pages)
two ways: (1) following the original conception of HBM and the recommendation by previous researchers, we did not use risk perception constructs as separate predictors but rather used perceived threat (perceived severity×perceived susceptibility) and perceived evaluation of action (perceived benefit-barrier); (2) we explored both internal and external cues in predicting health-related outcome and separated out interpersonal and media cues from external cues. Path analysis of 992 representative... -
Useful Tools of Kodaly Method
조홍기 한국문화예술교육학회 모드니예술 10 Pages
한국문화예술교육학회 모드니예술 2011, Vol.5 2 21-30 (10 pages)
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Setting the peace table: early childhood education peace practices vis-a vis the kindergarten curriculum
Verna Jade Janay, Rejie Palmos 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 10 199-216 (18 pages)
This study investigated the Peace Education Awareness, Early Childhood Education Domains Awareness and the peace practices of the Early Childhood Education Professionals. There are 123 out of 177 schools that are selected using the Slovin’s Formula. A stratified sampling was used to gather the data. For each school picked, all the kindergarten teachers were given survey questionnaires. The data gathering instrument included the Peace Education Awareness Questionnaire Checklist (PEACQ) and Early... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
This study aims to identify the relationship between emotional competence and self-efficacy with the commitment of preschool teachers in the state of Selangor in addition to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428... -
Student Teachers’ Reflections on the Use of Drama in Education to Motivate Young Children’s Science Play
Ya-Ling Chen, Lee-Feng Huang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 2 9-30 (22 pages)
This study explored student teachers’ reflections on the use of drama in education (DIE) to motivate young children’s science play during a course, “creative science activity design for young children,” at a teacher development program in southern Taiwan. The participants comprised 21 student teachers who took the course taught by both researchers. Participants designed science play activities using DIE strategies and implemented the a for a group of preschool children. The data sources... -
The Influence of Maternal Factors and Child Self-regulation on Peer Initiative: A Structural Equation Modeling Approach
Seonhyung Choi, Sunhee Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 1 1-24 (24 pages)
Peer initiative refers to a child’s personal characteristic relevant to instigating play with peers, and it can be classified as friendly or unfriendly. This study used structural equation modeling to examine the contributions of mother’s coaching competence, parenting behavior, and child self-regulation to peer initiative. Participants comprised mothers of children aged 3 to 5 years (n = 343) in Korea and their teachers (n = 39). Structural equation modeling indicated that the relationship... -
Conceptualisations of Parent Involvement in Early Childhood Education in China
Yan Li, Michel Vandenbroeck 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 8 169-192 (24 pages)
There is a growing attention for parent involvement in education in general and in early childhood education in particular. The vast majority of scholarly literature is published in English language and originates from Western countries. There is a risk that this may lead to the assumption that mainstream ideas in international literature are globally valid and come to dominate those of other countries, despite cultural differences. We conducted a systematic review of Chinese literature on... -
Inclusive Education and Communication Impairment in Early Childhood: A Perspective from Japan
Stephanie Yagata 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 15 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.3 2 9-23 (15 pages)
In this article I argue that notions from special education research in the West, such as individualized education and early intervention, are increasingly globally pervasive but may not be taken up in expected ways. I share a close read of an interview I conducted with a preschool director in Japan, exploring her perspectives on intervention for children with mild communication impairments. In an analysis of our conversation, I explore themes of purposeful restraint from intervention,...


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