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441.

과학을 대신하는 신화적 상상력 : 브랜드 내러티브와 신화적 원형의 적용 가능성

김봉현 한국광고PR실학회 광고PR실학연구 35 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 3 62-96 (35 pages)

김봉현 저
...
- 6,400원
본 연구는 차별적인 브랜드 내러티브(brand narrative) 구축을 위한 신화적 원형 (mytho-archetypes)의 적용 가능성에 대해 개념적 심층 논의와 탐색을 목적으로 한다. 이를 위해 다음의 내용을 구체적으로 논의하고자 한다. 첫째, 신화적 영역으로서의 인간 의 무의식과 원형 간의 연관성을 규명하고 둘째, 인간 속성의 집합적인 꿈, 본능적인 열망, 느낌, 그리고 사고의 패턴을 대변하는 신화와 신화적 원형, 그리고 스토리와의 관계를 살 펴보고자 한다. 세 번째는 브랜드 내러티브에서의 신화적 원형이 가지는 의미와 연관성에 대한...
442.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
443.

브랜드 관련정보에 대한 사전지식이 광고메시지 타당성 평가에 미치는 영향

김현숙, 한상필 한국광고PR실학회 광고PR실학연구 24 Pages

한국광고PR실학회 광고PR실학연구 2012, 제 5권 2호 4 88-111 (24 pages)

김현숙, 한상필 저
...
- 5,300원
이 연구는 브랜드와 관련된 정보에 대한 사전지식이 소비자로 하여금 편향적인 심성을 갖 게 하고, 이러한 편향성이 광고메시지의 타당성을 평가하게 되고 또한 브랜드에 관련된 모든 정보에 대한 맥락화 현상을 갖게 하는가를 알아보기 위한 목적으로 실시되었다. 연 구결과, 브랜드와 관련된 정보 즉 브랜드 사전지식은 신념을 형성하고, 이 신념은 다시 특 정 단서를 활성화하여 편향적으로 작용한다는 것을 알 수 있었다. 다시 말해 편향적인 방 향성을 갖는 신념편향은 휴리스틱 시스템을 활성화시키는 원인이 된다는 것을 확인할 수...
444.

4차 산업혁명과 문화예술교육의 창의력

성민정 한국문화예술교육학회 모드니예술 13 Pages

한국문화예술교육학회 모드니예술 2017, 제 14호 2 25-37 (13 pages)

성민정 저
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- 4,200원
After the sudden incident of AlphaGo learning in four weeks and defeating the professional player of the game known to have almost infinite possibilities, Go, public interests in A.I have exponentially increased. The depth and the contents of the interests were varying. All the way from how fifty percent of the job market will be decreased and replaced to how we will be able to enjoy the luxury of leisure life. AlphaGo imprinting that A.I is the central technology making the Fourth Industrial...
445.

영화 읽기를 통한 교육과정 속 교사의 역할 : 영화 <모나리자 스마일(Mona Lisa Smile)>을 중심으로

성민정 한국문화예술교육학회 모드니예술 13 Pages

한국문화예술교육학회 모드니예술 2012, Vol.6 2 23-35 (13 pages)

성민정 저
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- 4,200원
446.

Strengthening Scientific Curiosity Through Science Experiences: Three Case Studies

Raella Kahuroa, Linda Mitchell, Erin McFlynn, Ann-Marie Day, Catherine Vaughan, Rachel Young, Brooke Maxwell 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 1 1-23 (23 pages)

Raella Kahuroa, Linda Mitchell, Erin McFlynn, Ann-Marie Day, Catherine Vaughan, Rachel Young, Brooke Maxwell 저
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- 5,200원
This article focuses on pedagogical approaches for strengthening scientific curiosity in young children, arguing that scientific curiosity supports children to become scientifically literate, and to engage in a world in which science plays a crucial role. The article analyses data, including children’s working theories about science from a research study in an Aotearoa New Zealand kindergarten. The focus is on three case study children from refugee and immigrant backgrounds, learning English an...
447.

Do Children Do as Parents Do?: Parents’ and Pre-School Children’s Knowledge, Attitudes and Practices on Waste Segregation

Jewely Jean V. Padilla, Marison Felicidad R. Dy, Sue Liza C. Saguiguit 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 6 123-149 (27 pages)

Jewely Jean V. Padilla, Marison Felicidad R. Dy, Sue Liza C. Saguiguit 저
...
- 5,600원
This study determined the knowledge, attitude, and practices (KAP) of parents and children on waste segregation and if the parents’ KAP influence the children’s KAP. Fifty-six pupils at a preschool laboratory were administered a pictorial interview schedule. The parents accomplished a self-administered questionnaire. The correlation coefficients were generated to determine relationships between children’s age and sex to their KAP and parents’ KAP and children’s KAP. Regression analysis was...
448.

Development of Play in Pre-Schoolers: Video-Based Analysis of Free and Structured Toy Play Scenario

Megha Mohan, Reenu Celshiya. A, Jayashree S. Bhat 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 3 47-69 (23 pages)

Megha Mohan, Reenu Celshiya. A, Jayashree S. Bhat 저
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- 5,200원
Play is a universal code, which mirrors the all-round development of a child. Play development reflects the emergence of early cognitive skills in children. The current study profiles the developmental trends of different types of play during the free and structured play scenario in South India. The sample included 48 pre-school children, aged between 3.6 to 5.6 years. Children’s play was recorded in two scenarios, which included free Play (spontaneous Play without any restrictions) and...
449.

Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 저
...
- 5,000원
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive...
450.

COVID-19 Pandemic, Mental Health, and Play for Young Children during and after Pandemic

Eunhye Bae, Soyoun Bae 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 6 93-112 (20 pages)

Eunhye Bae, Soyoun Bae 저
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- 4,900원
COVID-19 might not have severely threatened young children's physical health; however, it has had profound impacts on their sound development and mental health that could have long-lasting effects on their lives. It is not easy to foresee when this crisis will be over; yet young children’s development and learning cannot be stopped. Therefore, efforts to support young children, considering the impacts of the COVID-19 crisis, must be made immediately. The purposes of this study are to review the...

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