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531.

In-House Advertising Agency－Korean Way of Doing Business? : An Exploratory Study of Korean In-House Ad Agency

Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 23 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 8 193-215 (23 pages)

Nam-Hyun Um 저
...
- 5,200원
This study investigates Korean advertising practitioners’ perspectives on the Korean advertising industry, specifically on the in-house advertising structure, its positive and/or negative effects, and the relationship between an advertising agency and its clients. Participating in this study are a total of 136 Korean advertising practitioners from five in-house agencies and four independent agencies. The study results suggest that in-house agencies threaten the growth and even the survival of...
532.

Exploring Cues to Action in Health Belief Model

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 한국광고PR실학회 광고PR실학연구 25 Pages

한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 9 219-243 (25 pages)

Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 저
...
- 5,400원
of risk perception variables ? i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action has not been comprehensively studied. The current study addresses these limitations in HBM research in two ways: (1) following the original conception of HBM and the recommendation by previous researchers, we did not use risk perception constructs as separate predictors but rather used perceived threat (perceived severity×perceived susceptibility) and perceived...
533.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
534.

글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구

유현재 한국광고PR실학회 광고PR실학연구 29 Pages

한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)

유현재 저
...
- 5,800원
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다....
535.

Associations between Preschoolers’ Engagement and Teacher-Child Interaction, and the Role of Gender

Zhao Hongxia, Trivette Carol, Morales Humberto 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 6 115-138 (24 pages)

Zhao Hongxia, Trivette Carol, Morales Humberto 저
...
- 5,300원
The purpose of this study was to examine the association between teacher-child interaction and preschoolers’ engagement, and to explore the role of gender in this association. One hundred and thirtyfive preschoolers and their classroom teachers in East Tennessee of the U.S. participated in this study. The parents provided children’s demographic information, and classroom teachers completed the questionnaires on preschoolers’ engagement and the quality of teachers’ interaction with each...
536.

Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)

Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 저
...
- 5,000원
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive...
537.

The Trend of Body Mass Index (BMI) Changes among Malaysian Children and the Prediction at 48 Months Old

Aslina Saad, Suzani Samuri, Bahbibi Rahmatullah, Mazlina Che Mustafa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 9 187-206 (20 pages)

Aslina Saad, Suzani Samuri, Bahbibi Rahmatullah, Mazlina Che Mustafa 저
...
- 4,900원
a prediction model for their BMI status (normal, overweight, obese, risk of overweight, underweight, and severe underweight). Data consisting of 558 records with 16 attributes involving 18,226 children, who had registered at the National Child Data Centre (NCDC) were analyzed and predicted using the decision tree algorithms of Rapid miner. The BMI of 48 months-old children can be reliably predicted by their BMI statuses at the ages of 21, 24, 27, 36, 42, and 45 months, parents’ incomes, and...
538.

Improving the Intimacy in Mother-Child Communication in the Middle of COVID-19 Pandemic through Playing and Reading Activities

Dinar Nur Inten, Andalusia Neneng Permatasari, Ryan Dwi Puspita 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 3 39-61 (23 pages)

Dinar Nur Inten, Andalusia Neneng Permatasari, Ryan Dwi Puspita 저
...
- 5,200원
Intimate communication between mother and child is very important for optimal and mature child development in the future. This communication can be built when the mother as the main actor in child care takes enough time to involve in various activities carried out and needed by the child in its development. Nowadays, the existence of a corona pandemic requires everyone to stay at home, no exception for mothers who usually work in the office. Thus, this condition has an important role in...
539.

Preschool Educators’ Readiness to Promote Children’s Emotional Competence

Tammy Somerwil, Helen Klieve, Beryl Exley 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 7 135-158 (24 pages)

Tammy Somerwil, Helen Klieve, Beryl Exley 저
...
- 5,300원
The development of children’s emotional competence (EC) throughout the preschool period is critical for supporting their future social competence, transition to school and long-term academic success. This paper reports on survey responses of 78 Australian preschool educators to the scale Preschool Educators’ Readiness for Promoting Children’s Emotional Competence modified from Bouillet, Ivanec & Miljević-Riđički (2014) and a short open response section. This scale sought the views...
540.

Low Levels of after School-Hours Social Interaction and Physical Activity of 5-7 Year Olds

Anita Bundy, Lina Engelen, Geraldine Naughton, Shirley Wyver 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 14 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.2 5 79-92 (14 pages)

Anita Bundy, Lina Engelen, Geraldine Naughton, Shirley Wyver 저
...
- 4,300원
As part of a cluster randomized controlled trial (Bundy et al., 2017), the after school-hours activities of 5-7 year old children were recorded by parents and other adult carers on four consecutive weekdays between 3:30pm-7:00pm. Records of time use showed most time was spent indoors in activities involving low levels of physical activity. The most-frequently-recorded activity was screen time, accounting for approximately one quarter of all activities. Higher levels of physical activity were...

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