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무형의 서비스 제품군에서 브랜드 스토리텔링 전략이 소비자 공감과 브랜드 태도, 소비자?브랜드 관계의 상호작용성에 미치는 영향
서상희 한국광고PR실학회 광고PR실학연구 31 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 2호 4 68-98 (31 pages)
본 연구는 무형의 서비스 제품군에서의 브랜드 스토리텔링 전략에 대한 효과를 소비자 공감과 브랜드 태도, 소비자?브랜드 관계의 상호작용성을 주요 변인으로 실증 분석하였 다. 분석 결과, 소비자 일상을 브랜드와 연계한 스토리텔링 전략에 대해서는 금융 서비스 브랜드가 여행 서비스 브랜드보다 브랜드 태도에서 호의적인 것으로 나타났다. 그러나 소비자 공감 변인과 소비자?브랜드 관계의 상호작용성에 대해서는 통계적으로 유의미한 차이가 없는 것으로 분석되었다. 한편 제품 중심 스토리 전략에 대해서는 금융 서비스 브 랜드와... -
From Stuck in a Dark Tunnel to Shining New Light: The Stories of Early Childhood Practitioners During the Pandemic
Kyoung Jin Kim, Min Kyung Han, Ji-Hyang Sohn, Jeonghye Nah 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 2 25-47 (23 pages)
South Korea was one of the few countries in the world to face a major outbreak in the first phase of the COVID-19 pandemic. This study portrays the lived experiences of Korean early childhood practitioners striving to thrive between 2020 and 2021. Their stories offer their reflections on their challenges, struggles, and lessons learned throughout the pandemic. Findings reveal that, as time passed, there were longstanding struggles and newly emerging challenges. This study sheds light on early... -
A Study on the Current Status of Childcare Teacher Policy and Policy Evaluation in Korea
Gilsook Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 11 231-246 (16 pages)
This study attempted to suggest the future direction of policy for childcare teachers in Korea by examining and evaluating the legal status of childcare teachers, the flow of childcare policies, and policies related to improving the treatment of childcare teachers by period. For this, the related laws, press releases, and basic mid-to-long-term childcare plans were analyzed by examining the respective home pages (websites) of the 「Child Care Act」 and the 「Early Childhood Education Act」, as... -
Student Teachers’ Reflections on the Use of Drama in Education to Motivate Young Children’s Science Play
Ya-Ling Chen, Lee-Feng Huang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 2 9-30 (22 pages)
This study explored student teachers’ reflections on the use of drama in education (DIE) to motivate young children’s science play during a course, “creative science activity design for young children,” at a teacher development program in southern Taiwan. The participants comprised 21 student teachers who took the course taught by both researchers. Participants designed science play activities using DIE strategies and implemented the a for a group of preschool children. The data sources... -
Mobilising Pacific Indigenous knowledges to reconceptualise a sustainable future: A Pasifika early childhood education perspective.
Jacoba Matapo 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 7 119-136 (18 pages)
The proliferation of sustainability discourse in early childhood education reveals deeply rooted epistemic tensions regarding the position of humanist ideology and the relationship to the natural world. This article argues for a reconceptualising of sustainability pedagogy in early childhood education, through the embodied and embedded ontologies Pacific Indigenous knowledge systems offer. The 'endangerment' discourse relevant to human and non-human others, is called into question, particularly... -
Inclusive Education and Communication Impairment in Early Childhood: A Perspective from Japan
Stephanie Yagata 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 15 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.3 2 9-23 (15 pages)
In an analysis of our conversation, I explore themes of purposeful restraint from intervention, implementation of direct interventions, and individualizing education through whole-class activities. I will use our conversation as a starting point for proposing how we?early childhood educators, teacher educators, and researchers across the globemight draw from diverse philosophies and practices in education and special education to challenge increasingly standardized notions of intervention and... -
“These are my camera glasses” : Wearable Digital Video Glasses for Recording and Examining Young Children’s Social Interactions
Christina Davidson;Amy MacDonald;Angela Fenton 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.3 5 93-119 (27 pages)
old boy when shopping with his family. Four extracts from the recording are analysed briefly to demonstrate how data collected through use of the digital video glasses informed transcription and the analysis. Issues and implications for use of the wearable technology are discussed focusing on methodology and methods, implications for transcription, benefits and limitations as a data collection tool, ethical considerations and applicability for researching young children’s social interactions. -
Children’s Engagement with Their Learning Using E-portfolios
Nicola Goodman, Sue Cherrington 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.3 2 17-38 (22 pages)
Narrative approaches to documentation and assessment in early childhood education (ECE) encourage children to be active contributors to their own learning journey. The growing emphasis on technology in society is changing assessment practices, with the introduction of e-portfolios into ECE, extending traditional documentation methods. Despite their growing popularity in New Zealand ECE settings, little research into their impact on children and their learning has been undertaken to date. This... -
The Impact of a Sound Amplification System in a Preschool Setting: Children’s and Educators’ Perspectives
McFarland Laura, Dealtry Lysa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 2 21-40 (20 pages)
This study investigated children’s and early childhood educators’ perspectives on the impact of a sound amplification system in a preschool setting. The sample included 69 children aged 3-5 years and nine early childhood educators from a preschool in regional Australia. Children completed selfreport booklets, rating how well they could hear in group time situations prior to and after the implementation of a sound amplification system. Early childhood educators completed an adapted version of... -
The Project Approach on Environmental Education: An Action Research for Children’s Social-Emotional Development
Ulil Abshor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 1 1-20 (20 pages)
The aim of this study is to increase children’s social-emotional development using project approach on early childhood environmental education. The researcher uses applied classroom action research method to explore the project approach on environmental education as multidimensional approach. The project approach is in-depth investigation to a topic which has three phases; 1) planning and getting started, 2) developing project, and 3) reflection and conclusion. This study involved collaborators...


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