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71.

비만에 대한 인식이 비만 대처에 미치는 영향 연구: 커뮤니케이션 행동의 매개효과를 중심으로

정재선, 김정남 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 28 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2015, Vol.13 1 1-28 (28 pages)

정재선, 김정남 저
...
- 5,700원
본 연구는 비만에 대한 인식이 비만관련 커뮤니케이션 행동과 대처결과에 미치는 영향력을 연 구하였다. 연구대상은 20대∼40대 성인 358명을 대상으로 하였다. 연구결과 비만에 대한 관 계적 관여도 인식은 비만관련 정보탐색 행동과 정보전달 행동에 영향을 미치며, 정보탐색과 정 보전달 행동은 정서적 대처과정에 영향을 미치는 것으로 나타났다. 또한 정보전달 행동과 정서 적 대처과정은 물리적 대처결과에 영향을 미치는 것으로 나타났다. 매개효과 검증 결과 정보전 달 행동은 관계적 관여도 인식과 물리적 대처결과를 매개하며,...
72.

Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States

Soojung Kim, Jisu Huh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 50 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 3 75-124 (50 pages)

Soojung Kim, Jisu Huh 저
...
- 7,900원
While preventive health exams are one of the most important healthcare tools and the main focus of health promotion campaigns around the world, individuals’ responses to such campaigns tend to show disparities among different cultural groups. Noting the significantly lower rate of getting preventive gynecological exams among Asian women, this study examined message-culture congruency effects in the context of a health advertising campaign for preventive gynecological exams targeting Asian...
73.

은유법이 상관이 있는가?

김향숙, 로버트 미즈 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 33 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2011, Vol.5 No.1 2 41-73 (33 pages)

김향숙, 로버트 미즈 저
...
- 6,200원
은유법이 건강 캠페인 광고에 널리 쓰이고 있는 반면, 설득 요인으로서의 그 효과는 아직까지 실험화 되어 지지 않았다. 본 연구는 시각적 은유법과 공포 유발의 기법을 사용한 금연 광고와 메시지에 포함된 흡연 관련 위험에 대한 친숙도가 메시지 수용자들의 흡연관련 태도 및 흡연 의도에 어떤 영향을 미치는지에 대해 고찰 하였다. 여기에 보고된 실험 결과는 흡연 관련 위험도에 대해서 사람들이 친숙할 경우가 그렇지 못할 경우에 비해서 금연 광고 메시지에 사용된 은유법에 대한 이해가 높아지는 것을 보여주고 있다. 그리고...
74.

소셜 미디어 광고에 대한 소비자 참여

Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages

한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)

Sojung Kim 저
...
- 5,000원
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived...
75.

The Construction of Young Children During COVID-19 in the Online Media in Indonesia

Ina Winangsih, Vina Adriany, Euis Kurniati 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 11 217-232 (16 pages)

Ina Winangsih, Vina Adriany, Euis Kurniati 저
...
- 4,500원
Media is believed to possess its power in constructing discursive meaning in the society. This article aims to see how media creates discourse pertaining children and childhood during the pandemic of COVID-19. This article adopts critical discourse analysis (CDA) in order to unpack power relation in the children discourse by analyzing 78 articles from websites found in the internet. The analysis suggests that there is one hegemonic and dominant discourse on children, namely discourse of...
76.

Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 저
...
- 5,600원
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet...
77.

What Knowledge and Skills Do Chinese Kindergarten Teachers Need in a Time of Reform: Director’s Perspectives

Xin Fan, Berenice Nyland, Chris Nyland 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.3 2 27-48 (22 pages)

Xin Fan, Berenice Nyland, Chris Nyland 저
...
- 5,100원
This paper reports on a research program that investigates policy and practice relating to the building of a Chinese early childhood workforce in a context of changed government policy, improved standards regarding teacher qualifications and curriculum content, and changing parental expectations. The evolving context reflects the fact that recent economic development in China has witnessed enhanced need for a workforce that is suitable for jobs that require advanced skills and a high capacity to...
78.

Risk-Taking in the New Zealand Bush: Issues of Resilience and Wellbeing

Amanda Bateman, Jane Waters 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.2 2 7-29 (23 pages)

Amanda Bateman, Jane Waters 저
...
- 5,200원
This article discusses a single case analysis of teacher-child interactions on an everyday bush walk in New Zealand. It uses a combination of the Leuven wellbeing scale (Laevers, 2000) and a conversation analysis approach to explore how children and teachers attend to specific features of the outdoor environment in a way that encourages risk-taking and builds resilience through problem solving. The collaborative achievement of the activities between the pre- school teacher and the fouryear- old...
79.

An Exploratory Analysis of 4-Month-Old Infants’ Behaviours Towards Picture Books in the Bookstart Programme Context

Hiromi Tsuji 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2013, Vol.7 No.2 2 5-28 (24 pages)

Hiromi Tsuji 저
- 5,300원
Infant behaviours were observed for 261, 4-month-old infants when they attended the Bookstart programme. Infant behaviours in this context were analysed in relation to child characteristics, such as gender, temperament, and birth order, and also in relation to the infant’s home book-reading environment (i.e., frequency of parental book reading and parental attitudes toward books). Gender differences were found in infants’ looking behaviours in the Bookstart programme context. When infant...
80.

Risk Factors of Social Phobia Development: Implications to Early Detection and Intervention of Social Phobia

김현수 한국아동심리치료학회 한국아동심리치료학회지 28 Pages

한국아동심리치료학회 한국아동심리치료학회지 2013, 제 8권 제 2호 4 61-88 (28 pages)

김현수 저
...
- 5,700원
Early detection and intervention of high-risk groups for a potentially disabling psychopathology have been recognized as one of the ideal intervention strategies in the fields of clinical and other clinically oriented psychology. The issues of early detection and intervention appear to be especially important in social phobia, considering the high prevalence, early onset, chronic course, and disabling nature of social phobia. Given the importance of early detection and intervention in social...

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