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An Expected Crisis : A Case Study of Volkswagen Diesel Crisis
Sang Yeal Lee, Hong min Ahn, Yong Suk Cho 한국광고PR실학회 광고PR실학연구 21 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 10 244-264 (21 pages)
This exploratory case study analyzes the Volkswagen diesel crisis from a crisis communication perspective. The Volkswagen diesel case provides a unique opportunity to examine how a Fortune 500 company managed (or mismanaged) an intentional corporate misdeed, and to understand the shortcomings of existing crisis communication theories. In analyzing the case, this study adopted the theoretical frameworks from the two dominant crisis communication theories, namely Image Repair Theory and... -
진정한 PR실천을 위하여 세 가지 패러다임이 요구된다. 첫 번째, 가치 패러다임에서 브랜딩 PR이란 고객으로부터 호의를 얻기 위한 CPR, 이익을 얻기 위한 MPR과 달리 고객에게 가치를 주려는 충실한 활동이다. 두 번째, 상태 패러다임에서 지속가능한 PR이란 공중관계만이 아니라 더욱 거시적 통찰력을 가지며 생태와의 관계를 적극적으로 배려하는 실천 활동이다. 세 번째, 순리 패러다임의 입소문 PR은 입소문을 목적으로 하는 요란한 입소문 마케팅과 달리 기본에 충실하면 좋은 입소문이 결과를 난다는 순리를 따른다. 이러한 세가지...
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경기12잡가 소춘향가 시김새연구 : 전숙희제를 중심으로
공윤주 한국문화예술교육학회 모드니예술 36 Pages
한국문화예술교육학회 모드니예술 2010, Vol.3 14 201-236 (36 pages)
잡가(雜歌)는 민중 혹은 대중들이 즐겨 부르던 긴 노래를 총칭하는 것으로 광의(廣義)의 잡가는 경기도의 12잡가, 산타령, 휘모리잡가, 서도 지방의 초한가, 공명가, 전라도의 화초사거리, 보렴 등의 긴 소리와 각 지방의 민요까지도 포함하여 잡가라고 하며, 협의(狹義)의 잡가는 각 지방의 민요를 제외한 직업적인 소리꾼들이 부르던 화초사거리, 산타령, 12잡가 등 긴소리를 말한다(장사훈, 1984:663). 이와 같은 잡가는 민(民)의 생활 속에서 발양된 노래이면서 민요와는 구별된다. 민요는 누구나 쉽게 부를 수 있는 것 이라면 잡가는... -
Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention
Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive... -
Digitising English Language Learning for Early Childhood Educators in Malaysian Context: The Rationale
Wan Jumani Fauzi, Noor Raha Mohd Radzuan, Ezihaslinda Ngah, Anita Abdul Rani, Fatimah Ali 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 22 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 6 113-134 (22 pages)
Nowadays, many kindergartens in Malaysia are striving toward using English in their daily activities with their children and some even use English language as their medium of instruction. However, some of the early childhood educators were not well equipped with the knowledge of English language. This paper aims to report the rationale for digitising English language learning through the development of Kindy Talk Application in terms of approach, content and design. Kindy Talk Application is a... -
Questioning during Story-telling Activities in Singapore Pre-schools
Huai Le Renee Phee, Nirmala Karuppiah, Yue Yu 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 4 73-90 (18 pages)
Children attending pre-schools should acquire the necessary knowledge, skills, and dispositions to develop holistically. Therefore, promoting thinking skills in children is important. One of the ways to develop and promote thinking skills in children is through “dialogue such as questioning and challenging” (Higham et al., 2010, p. 393). This study looks into pre-school teachers’ conversations with children during story-telling activities. Six Kindergarten 1 (K1) and Kindergarten 2 (K2)... -
A Review of EI/ECSE Systems Across Four Settings: Procedures and Lessons Learned
Serra Acar, Songtian Zeng, Ching-I Chen, Huichao Xie 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.3 4 45-71 (27 pages)
psychometrically sound assessment tools to identify children timely. This literature review examines the extant literature related to assessment methods used for identification of children for early intervention/early childhood special education (EI/ECSE) services in four settings: China, Singapore, Taiwan, and Turkey. Search criteria for the study started with peer-reviewed articles, published in English between 2008 and 2019. In addition to the peer-reviewed article search, government reports... -
The Role of Professional Development in Improving Quality and Supporting Child Outcomes in Early Education and Care
Iram Siraj, Denise Kingston, Cathrine Neilsen-Hewett 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 4 49-68 (20 pages)
A skilled workforce that understands the needs of children and can deliver high quality curricula to children with diverse needs, is required in order to realise the wide-ranging benefits that could follow from public investment in ECEC provision (such as in-service Professional Development (PD)). It is well established in the literature that high quality ECEC is important for children’s outcomes, and that variations in quality can be explained, to a large extent, by variations in educator... -
Problem Learners in Selected Elementary Schools in Ghana: Toward Understanding, Prevention and Action
Dickson Adom, Joshua Ebere Chukwuere, Atsu Dennis Dake, Jerry Pratt Newton 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.1 7 129-151 (23 pages)
Problem learners in Ghanaian schools are often marginalized and/or ignored during the teaching and learning processes in the classroom. The study was carried out using the convergent parallel mixed method design with questionnaire, focus group discussion, and one-on-one interviews as the data collection instruments. The purposive, convenient, and stratified random sampling techniques were used in selecting a total sample size of 112 participants consisting of identified problem learners,... -
The Impact on Social Relationships of Shared Picture Book Reading in Early Learning Classrooms in South Korea: An Exploratory Study
Seonju Ko 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.2 2 25-43 (19 pages)
This study aims to explore how the reading of picture books aids in young children’s understanding of social relationships. The interactions between children and teachers in eight kindergartens and six nurseries during and after the shared reading of a picture book were observed and qualitatively analyzed. A semi-structured interview with each participating teacher was conducted a week after the observed reading. In all but two cases, it was found that the teachers had chosen a picture book...


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