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소셜 미디어 광고에 대한 소비자 참여
Sojung Kim 한국광고PR실학회 광고PR실학연구 21 Pages
한국광고PR실학회 광고PR실학연구 2018, 제 11권 제 3호 5 112-132 (21 pages)
This study attempts to investigate the theoretical flow of the antecedents and consequences of consumer engagement in WeChat Moments advertising. The study explores what features of advertising information on social media mobile applications (i.e., WeChat) are related to consumer engagement with the information and how that in turn influences consumer acceptance of the new advertising practice. Results of the study suggest that consumer engagement is positively affected by perceived... -
The Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset
Sojung Kim, Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 25 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 13 318-342 (25 pages)
This study looks at how global media consumption is related to Chinese consumers’ attitudes toward global signs (i.e., foreign models and foreign languages) in advertising. Findings confirm the mediating effect of global mindset, suggesting that global media consumption indirectly influences attitudes toward foreign models and foreign languages by affecting global mindset. Data further reveals the moderated mediation of global mindset by consumer ethnocentrism-as consumer ethnocentrism... -
In-House Advertising Agency-Korean Way of Doing Business? : An Exploratory Study of Korean In-House Ad Agency
Nam-Hyun Um 한국광고PR실학회 광고PR실학연구 23 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 2호 8 193-215 (23 pages)
This study investigates Korean advertising practitioners’ perspectives on the Korean advertising industry, specifically on the in-house advertising structure, its positive and/or negative effects, and the relationship between an advertising agency and its clients. Participating in this study are a total of 136 Korean advertising practitioners from five in-house agencies and four independent agencies. The study results suggest that in-house agencies threaten the growth and even the survival of... -
Navigating a New Home Using English: An Ethnographic Interview Study on English Language and Filipina Immigrants’ Mothering Experiences in Korea
MinSoo Kim-Bossard 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 6 115-135 (21 pages)
In an ethnographic interview study, I examine the role that the English language plays in the lives of Filipina immigrants in South Korea as they navigate their new home as mothers of young children using the following research question: What impact does Filipina immigrant mothers’ knowledge of the English language have on their mothering experiences and the ways they navigate local communities in Korea? I examine how Filipina mothers use English as a means of communication with their children,... -
Child-friendly kindergarten architecture: Perspectives of children in Iran
Shahini Vahideh, Hosseini Akram 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.3 5 85-112 (28 pages)
Currently, architects are aware of the impact of the environment on children's development. This study investigated children’s attitudes and mental images of a child-friendly kindergarten in order to identify its architectural indicators. The research was conducted in Gorgan, Golestan province, Iran. The statistical population of the study consisted of 251 children aged 3 to 7 who were randomly selected from 17 classes in 6 governmental institutions and 5 private institutions prepared for this... -
Latent Profiles of Korean Preschool Teachers Three Facets of Pedagogical Content Knowledge in Early Mathematics
Haesung Im, Jinkyung Choi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.2 1 1-26 (26 pages)
Existing research primarily focused on only one aspect of preschool teachers pedagogical content knowledge (PCK) in early mathematics. With a person-centered approach, this study identified profiles of preschool teachers by three facets of PCK, which include (1) content knowledge in mathematics within teacher-directed instruction, (2) teachers sensitivity to mathematics during children s play, and (3) the complexity of math questions. A total of 148 Korean classroom teachers nested in 40... -
A Case Study of Bilingual and Monolingual Educators in Two Australian Early Childhood Settings
Larissa Hayes, Cathrine Neilsen-Hewett, Elisabeth Duursma 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 5 99-123 (25 pages)
in early childhood settings. Despite this changing landscape there is a lack of support for bilingual children enrolled in early childhood settings as many children do not receive any assistance to maintain their home language. This study examined the understanding and perceptions of two monolingual and two bilingual early childhood educators in NSW on how to best support bilingual children. Four early childhood educators (two monolingual and two bilingual) from two different Early Childhood... -
The Role of Professional Development in Improving Quality and Supporting Child Outcomes in Early Education and Care
Iram Siraj, Denise Kingston, Cathrine Neilsen-Hewett 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 4 49-68 (20 pages)
A skilled workforce that understands the needs of children and can deliver high quality curricula to children with diverse needs, is required in order to realise the wide-ranging benefits that could follow from public investment in ECEC provision (such as in-service Professional Development (PD)). It is well established in the literature that high quality ECEC is important for children’s outcomes, and that variations in quality can be explained, to a large extent, by variations in educator... -
Research on Children’s Outdoor Play: Analysis of Published Journal Articles in Korea from 2005 to 2015
Dongju Shin 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2016, Vol.10 No.2 3 29-46 (18 pages)
This study reviewed outdoor play articles published in Korea during past 10 years. The purposes were to determine the main themes of outdoor play articles and the research methods used in the studies. To summarize the main findings: (1) seven research themes were identified, with ‘outdoor play environment’ and ‘children’s outdoor play behaviors’ being the major research topics. (2) With regard to research method, approximately two-thirds of studies employed a quantitative methodology, with... -
Using Participatory Research for Early Childhood Advocacy:Reflections on Methodology
Lynn Ang 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2015, Vol.9 No.2 1 1-21 (21 pages)
This paper discusses the methodological implications of using participatory research in the advocacy for better care and education services for children and families. The discussion uses the example of a national study undertaken in Singapore to show how participatory research used in collaboration with participants and commissioning body as key stakeholders can help to galvanise transformative change at the level of policy and provision. It explores the development of a participatory approach...


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