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01.

SNS Message Type 분류 시스템

윤수연, 천양하 인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 8 Pages

인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 2017, 제 7권 제 5호 79 853-860 (8 pages)

윤수연, 천양하 저
...
- 3,000원
자질어들 중 최 소 한 개 이상의 자질어가 존재해야 하는 문제점이 있다. 또한, SNS(Social Network Service) message 는 140자 내의 단어로 구성된다. 따라서 자질어만 사용하였을 경우, 분류 정확도 확보가 더욱 어렵다. 반면 SNS message 내 Meta-Data인 언어 독립 자질만 사용할 경우, SNS message 작성자 습관 (message 생성시간, 길이, 특수기호 사용 빈도 등)이 빈번하게 반영된 메시지는 정확한 분류가 힘들 다. 또한, SNS message 내용이 분류에 반영되지 않는 문제점을 갖는다. 본 연구는 SNS 환경에서 message Type 분류에...
02.

Communication Effects of Sex-Appeal Fashion POP Advertising -Focused on Nudity Type and Discount Message Use-

박현희, 전중옥, Park. Hyun-Hee, Jeon. Jung-Ok 한국의류학회 한국의류학회지 9 Pages

한국의류학회 한국의류학회지 2009, Vol.33 No.6 929-937 (9 pages)

박현희, 전중옥, Park. Hyun-Hee, Jeon. Jung-Ok 저

이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
- 무료
본 논문은 성적소구의 패션 POP 광고맥락에서 노출유형과 할인율 메시지 사용에 따른 커뮤니케이션 효과의 차이를 규명하는 데에 목적이 있다. 이를 위해 성적소구유형(완전노출, 반노출, 밀착, 비노출)과 할인율 메시지(유/무)를 집단간 조건으로 상정하고, $4 imes2$ 요인설계로 각 조건에 35명씩 무작위로 할당하여 총 280명의 남녀 대학생을 대상으로 실험을 실시하였다. 그 결과, 성적소구 패션 POP 광고의 노출유형에 따라 광고감정, 광고태도, 브랜드 태도에 있어 유의한 차이가 있는 것으로 나타난 반면, 할인율 메시지 적용...
03.

The Security in the Vehicular Ad Hoc Network (VANET) Using Expedite Message Authentication Protocol (EMAP)

Farkhod Alisherov 인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 8 Pages

인문사회과학기술융합학회 예술인문사회융합멀티미디어논문지 2011, 제 1권 제 2호 6 99-106 (8 pages)

Farkhod Alisherov 저
...
- 3,000원
a received message is performed by checking if the certificate of the sender is included in the current Certificate Revocation Lists (CRLs) and verifying the authenticity of the certificate and signature of the sender. But it takes more time for CRL checking process. So, in order to overcome this problem we use an efficient revocation check process in EMAP uses a keyed Hash Message Authentication Code (HMAC), where the key used in calculating the HMAC is shared only between non-revoked On-Board...
04.

Message-Culture Congruency Effects in the Context of PSAs for Preventive Health Exams Targeting Asian Women: Comparison between Asian and European Women in the United States

Soojung Kim, Jisu Huh 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 50 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2014, Vol.10 3 75-124 (50 pages)

Soojung Kim, Jisu Huh 저
...
- 7,900원
for preventive gynecological exams targeting Asian women. The experimental results revealed interesting contrast effects of a culturally incongruent message among young Asian women: the culturally incongruent message generated significantly lower message-related cognitive responses and lower behavioral intention. Such effects were not observed among European Americans. The findings contribute not only to the growing research stream on advertising message-culture congruency effects, but also to...
05.

An Individual Difference Approach to Understanding Campaign Message Effects: Self-Monitoring, Perceived Message Effectiveness, and Presumed Media Influence

백혜진 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 35 Pages

한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2010, Vol.2 No.1 2 31-65 (35 pages)

백혜진 저
...
- 6,400원
data in a charity campaign context indicates that high self-monitors evaluate the charity campaign message more favorably than low self-monitors. In addition, perceived message effectiveness and presumed media influence are significantly associated with charitable behavior intention only among high selfmonitors. The findings highlight the importance of understanding individual differences for designing campaign messages and predicting their effects more effectively. Key words : self-monitoring,...
06.

The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages

한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)

Hye-Jin Paek, Hyegyu Lee, Thomas Hove 저
...
- 5,600원
This online evaluation study of anti-secondhand smoke messages investigated two related questions. First, to what extent do different message appeals ― norm versus threat ― have differential impacts on people from a predominantly individualistic culture compared to people from a predominantly collectivistic culture? Second, how do country-level and individual-level cultural orientations interact to affect attitudinal outcomes? Using a 2 (Culture: Individualism vs. Collectivism) × 3 (Message...
07.

Effects of Using Picture Books on Reading Self-Perception Among Year Two Pupils at A National-type Chinese Primary School

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 8 161-186 (26 pages)

Chin Jia Min, Fonny Hutagalung, Donnie Adams, Chew Fong Peng 저
...
- 5,500원
better in school. Research has shown that picture books will contribute to pupils taking the initiative to read. The purpose of this study was to examine the effects of picture books on reading self-perception among Year Two pupils at a National-type Chinese Primary School in Hulu Selangor. This study employed a quasi-experimental research with pre-test and post-test designs that involved 75 pupils and four picture books, namely, No David, Swimmy, Next Please, and The Dot. This study utilised...
08.

A Study on Ethical Management of Franchise Companies (Case Study)

Seo Jung Suk 한국상담복지경영학회 상담복지경영연구 12 Pages

한국상담복지경영학회 상담복지경영연구 2022, 제 8호 5 52-63 (12 pages)

Seo Jung Suk 저
...
- 4,100원
Currently, the franchise industry occupies a large part of our daily life. Numerous brands and franchisees are emerging and are continuously expanding. However, in the franchise industry, there are many companies that are not based on sound business ethics. Only franchisees that can fulfill their ethical responsibilities can gain the respect of society and succeed in competition. In addition, ethical management can earn continuous trust from the market. In this study, based on the successful...
09.

The comparison of muscle activity according to various conditions during smartphone use in healthy adults

You Lim Kim, Jae-hyun Yoo, Sin-woo Kang, Tae-rim Kim, Nam-yeol Kim, So-jeong Hong, Won-jeong Hwang, Suk Min Lee 물리치료재활과학회 Physical Therapy Rehabilitation Science 7 Pages

물리치료재활과학회 Physical Therapy Rehabilitation Science 2016, 제 5권 제 1호 3 15-21 (7 pages)

You Lim Kim, Jae-hyun Yoo, Sin-woo Kang, Tae-rim Kim, Nam-yeol Kim, So-jeong Hong, Won-jeong Hwang, Suk Min Lee 저
...
- 3,000원
write a text message in Korean on the smartphone for 3 minutes repeated 3 times with a rest period of 10 seconds given between each 3 minute period. Electromyography (EMG) was used to record the muscle activity of the upper trapezius (UT), extensor carpi radialis (ECR), and abductor pollicis (AP) during phone operation. Results: The muscle activity of the AP and ECR were significantly higher during single handed compared to double handed in both sitting and standing position (p<0.05). The muscle...
10.

Influence of mobile phone texting on gait parameters during ramp ascent and descent

Hyun-jin Kim, Jae-myoung Park, Jae-yun Cha, Chang-Ho Song 물리치료재활과학회 Physical Therapy Rehabilitation Science 6 Pages

물리치료재활과학회 Physical Therapy Rehabilitation Science 2014, 제 3권 제 1호 8 43-48 (6 pages)

Hyun-jin Kim, Jae-myoung Park, Jae-yun Cha, Chang-Ho Song 저
...
- 3,000원
Objective: The purpose of this study was to examine the influences on gait features during mobile phone use while ramp walking. Design: Cross-sectional study. Methods: Thirty-three healthy adult subjects performed four walking conditions on an outside ramp with a 5 m length, 1.5 m width, and a 5° angle. All participants were touch screen mobile phone users. Four walking conditions were used: 1) ramp ascent, 2) ramp descent, 3) texting during ramp ascent, and 4) texting during ramp descent. In...

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