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Are Food Ads Healthy? Examination of Television Food Advertising on Health Claims and Persuasion Strategies
윤혜진, 백혜진, 안호영, 최호준 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 26 Pages
한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2009, Vol.1 No.1 4 65-90 (26 pages)
Food advertising have jumped on the health trend bandwagon to reflect recent sentiment and concerns about public health, but there has not been many empirical research on the state of these food advertisements. Examination of food ads on U. S. contemporary primetime television revealed ads for non-healthy food to be five times more prevalent than those for healthy food. Also, non-healthy food ads make nutrition- and health-content claims, employ humor appeals, and provide value attribute... -
Comparative Legal Review on Foreign Bank Regulations in Korea and Indonesia
Byung Tae Kim 은행법학회 은행법연구 24 Pages
은행법학회 은행법연구 2014, 제 7권 제 2호 6 113-136 (24 pages)
Korea and Indonesia have come up with specific blueprints for restructuring their respective banking and financial sectors post the Asian financial crisis. Even though there have been many changes recently in the regulations of both countries' banking sector, foreign banks have tended to operate in certain non-traditional types of markets (e.g., foreign exchange, derivatives and international banking activities generally) which may require greater or different regulation. In addition, the... -
Luxury Brand Campaign Experiences in the 3D Printing Context : Perceived Value of Luxury Brands and Purchase Intentions
Juran Kim, Ki Hoon Lee, Jang-Sun Hwang 한국광고PR실학회 광고PR실학연구 24 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 3호 14 343-366 (24 pages)
3D printing technology provides innovative and exceptional experiences beyond routine experiences for brands. Luxury brands can take full advantage from this newly developed technology due its inherent characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D... -
글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구
유현재 한국광고PR실학회 광고PR실학연구 29 Pages
한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다.... -
Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists
Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet... -
An Analysis of Early Childhood Education Policy in China
Samson Maekele Tsegay, Cresensia Kansale, Sydell Poyoe Goll 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 16 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.1 4 69-84 (16 pages)
China has given high priority to develop its entire educational system including early childhood education. Through secondary data and empirical studies, this paper critically analyzes the policy formulation, implementation, and evaluation of China’s national plan for medium and long-term education reform and development (2010-2020) with regard to early childhood education. The study indicated that formulation of the plan was done with high collaboration of the government and the people. Both... -
Educator Decision Making about Outdoor Learning Spaces in Early Childhood Education and Care Services
Annie O’Sullivan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 11 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2018, Vol.12 No.2 6 93-103 (11 pages)
In Australia, the Early Years Learning Framework (EYLF) invites educators in Early Childhood Education and Care (ECEC) services to view children as learners who are confident and involved (Australian Government Department of Education, Employment and Workplace Relations, 2009) while the National Quality Standard (NQS) contends that the “educational program and practice of educators are child-centred, stimulating and maximise opportunities for enhancing and extending each child’s learning and... -
Readiness of Early Childhood Professionals in Singapore to Take on a Leadership Role
Marjory Ebbeck, Suraya Saidon, Shirley Soh, Mandy Goh 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2014, Vol.8 No.1 5 87-98 (20 pages)
included the belief that as a result of working as a teacher for many years, they were now ready to impart their knowledge to early childhood educators in the industry. Factors identified which hindered respondents from willingness to take on leadership roles included lack of leadership opportunities in their centres, lack of clear job scope for leadership positions, new ideas were not accepted or valued and school cultures where principals and senior teachers were not willing to share status. -
English as a foreign language in early childhood care and education in Japan: Policy and pedagogy
Sachiko Kitano 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 15 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2008, Vol.2 No.1 1 3-17 (15 pages)
This paper gives an overview of English education policy and practice for young children in Japan. Recently, a strong need for English education has emerged and changes have been made at the elementary school levels. English education has not yet been regulated, however, in early childhood education. This study investigates English education for young children in Japanese preschool settings, in lessons for preschoolers provided outside of preschool, and in English preschools. The results show... -
Relationships among Leisure Involvement, Leisure Habit, Tourist Motivation and Tourist Behavior
Chang Seo hee 한국여가문화학회 여가학연구 28 Pages
한국여가문화학회 여가학연구 2015, Vol.13 No.3 1 1-28 (28 pages)
Increasing interest in physically active leisure lifestyles parallels the growth in physically active tourist pursuits. The purpose of this study was to examine the psychological and behavioral relationship between active leisure and tourism. Leisure and tourist activities, leisure involvement, leisure habit, tourist motivation, and tourist behavior were used to investigate this relationship. A probability sample of 316 university alumni association members who participate in active leisure and...


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