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How Consumers Process Unhealthy Food Advertising Featuring Risk-avoidance Appeals: Moderating Roles of Dieting Status and Gender on the Prediction Model of Selfand Functional Congruity
Choi Hojoon 한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 36 Pages
한국헬스커뮤니케이션학회 헬스커뮤니케이션연구 2016, Vol.14 3 63-98 (36 pages)
of risk-avoidance appeals in unhealthy food advertising are differently predicted by consumers’ self- and functional congruity. In addition, this research explored whether the predictive effects are moderated by consumers’ current dieting status and physiological gender. An experimental study found that functional-congruity had stronger predictive effects on ad evaluations than self-congruity. Moreover, the risk-avoidance appeals in unhealthy food advertising are more cognitively processed by... -
To Be Conservative as a Disposition of Education: Familiarity, Freedom and Learning from the Perspective of Michael Oakeshott
Wen-Da, Kwon Jung-son, Kim Hoy-yong 부산대학교 교육발전연구소 교육혁신연구 36 Pages
부산대학교 교육발전연구소 교육혁신연구 2017, 제 27권 제 4호 15 309-344 (36 pages)
reflective consciousness that plays an irreplaceable role in supervising and advancing the development of liberal learning by virtue of Oakeshott’s perception of freedom. Conclusion: The discussion of Oakeshott’s concept of the conservative disposition, which deepens the importance and necessity of liberal education, can furtherly make a contribution to the re-establishment for the orientation of educational activities, as well as for the trusting relationship between learners and teachers in... -
The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media
Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)
are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between consumers’ choice, perceived interactivity, attitude, and purchase intention, and to consider involvement’s moderating effects on those relationships. This study indicates that consumer choice versus company choice in a social responsibility campaign positively affects perceived interactivity, but only for groups who are highl... -
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
Hye-Jin Paek, Hyegyu Lee, Thomas Hove 한국광고PR실학회 광고PR실학연구 27 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 3호 10 219-245 (27 pages)
study was conducted online among nonsmoking college students in the U.S. and South Korea. Message appeals were tested in ads that oppose secondhand smoke, a prominent health issue in both countries. There are two major findings. First, regardless of culture, norm appeals ― particularly injunctive but not descriptive norm appeals ― are more effective than threat appeals on behavioral intention. Second, people in an individualistic culture responded more favorably to threat appeals than those in... -
Navigating a New Home Using English: An Ethnographic Interview Study on English Language and Filipina Immigrants’ Mothering Experiences in Korea
MinSoo Kim-Bossard 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 6 115-135 (21 pages)
as they navigate their new home as mothers of young children using the following research question: What impact does Filipina immigrant mothers’ knowledge of the English language have on their mothering experiences and the ways they navigate local communities in Korea? I examine how Filipina mothers use English as a means of communication with their children, as an asset to pursue employment opportunities, and as a channel through which they establish relationships in Korean society, which has... -
A Critical Reconstruction of Caring Acts between Korean Mothers and Children during Their Play Activities
Jieun Choi 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 7 149-167 (19 pages)
by both child and mother during their play activities, this qualitative study examines Korean mother-child play interactions from a critical perspective through the basis on the typology of caring acts (Korth, 2003). For this purpose, two Korean motherchild dyads who are living in the U.S. were recruited. Observations of play activities of the two mother-child dyads and face-to-face in-depth individual interviews with two mothers were conducted for seven months. The results suggest that Korean... -
Preschool Teachers’ Resilience and Their Readiness to Develop Resilience to Young Children in a Chinese Context
Angela F. Y. Siu, Amy H. C. Chan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.1 3 49-69 (21 pages)
Resilience is defined as a “positive adaption in the face of risk or adversity” (Wright, Masten, & Narayan, 2013). Both the teachers’ resilience and their readiness to develop preschool children’s resilience were examined in the Hong Kong context (n=196). Results from the K-means cluster analysis indicated that Hong Kong preschool teachers had a relatively high level of resilience, with family being a significant contributing factor. These teachers were generally ready to foster children’s... -
How Do Children Learn? Beliefs and Practices Reported by Kindergarten Teachers in Singapore
Ching Ting Tan, Nirmala Rao 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 32 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2017, Vol.11 No.3 5 81-112 (32 pages)
Correlation and regression analyses conducted revealed some relationships between beliefs and reported practices as well as associations of beliefs and practices with certain personal and kindergarten factors. Overall, beliefs in child-centeredness and teacher-centeredness predicted interactive academic activities, and beliefs in teacher-centeredness influenced reports of engaging in structured academic and teacher-led activities after controlling for demographic and contextual variables.


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