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The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media
Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)
Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between... -
글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구
유현재 한국광고PR실학회 광고PR실학연구 29 Pages
한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다.... -
Perspectives of Children, Parents and Teachers on School Readiness and School Transitions in Mainland China: A Narrative Literature Review
Chen Meng, Caroline Cohrssen, Carrie G.L. Lau 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 5 91-114 (24 pages)
This paper presents a review of the literature on the perspectives on school readiness and the transition to school process of children, parents, kindergarten- and primary teachers in Mainland China. In addition, the ways in which parents and teachers support child transitions from kindergarten to primary school are examined. Forty-seven publications from three English databases and one Chinese database were included. On measures of cognitive and socio-emotional development, urban children were... -
Understanding The Relationship Between Emotional Competence and Self-Efficacy with Preschool Teacher Commitment: An Analysis of PLS-Predict & IPMA (Importance-Performance Matrix Analysis)
Phaik Im Kan, Fonny Dameaty Hutagalung, Fong Peng Chew 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 4 71-98 (28 pages)
This study aims to identify the relationship between emotional competence and self-efficacy with the commitment of preschool teachers in the state of Selangor in addition to testing emotional competence and self-efficacy as predictor factors to teacher commitment. This study is based on the Emotional Competence Theory developed by Goleman (2001), the Self-efficacy Model by Tschannen-Moran & Hoy (2001) and Teacher Commitment Model by Thien et al. (2014). This is a survey study involved 428... -
Measuring the Environment for Physical Activity in Early Childhood: A Narrative and Systematic Literature Review
Fabiano Camara, Stephen Berg, Brent Bradford, Sarah Hutchinson, Amanda Sardeli 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 8 159-186 (28 pages)
domains. Although Geographic Information Systems are employed in most studies in the neighborhood domain and have been understood as an objective approach, findings have indicated a lack of specificity regarding early childhood environmental variables, which can compromise protocols content validity. Further, although self-perceived approaches were found in only three studies, analysis of instrument content validity and cross-cultural adaptation also showed limited validation evidence. In the... -
Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention
Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)
and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive Matrices (CPM), Attention Sustained (AS), Visual Perception (VP), and Rapid Automatized Naming (RAN) tests. A... -
The Effects of Teacher’s Restriction of Children’s Free Play on Children’s Pretend Play
Heejin Kim, Gawon Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 3 31-51 (21 pages)
The purpose of this study is to investigate the effects of restricting children’s free play on children’s levels of pretend play. The level of play restriction was examined using the following: How many children can play in the same area of interest, freedom of using toys, the space available for play, and time limitation. The participants for this study were selected through two screening steps. First, a questionnaire concerning the extent of free-play restriction was sent out to 90 teachers... -
The Impact of Music Pedagogy Education on Early Childhood Teachers’ Self-Efficacy in Teaching Music: The Study of a Music Teacher Education Program in Hong Kong
Dr. Fanny M. Y. Chung 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 4 63-86 (24 pages)
Previous studies have suggested that teacher education plays a crucial role in developing pedagogical knowledge and enthusiasm in teaching music. Based on Bandura’s (1977) self-efficacy framework, this study sought to investigate the impact of music teacher education program on self-perceived confidence and competence of 32 in-service early childhood teachers. Adopting a mixed methods approach, the Music Teaching Self-Efficacy Survey (MTSES) was the main source of quantitative data, whereas... -
A Home Connection Program to Promote Mathematical Interactions of Parents: Effects on Parents’ Mathematical Interactions, Parent-Teacher Cooperative Relationship, and Three-Year-Olds’ Mathematical Ability
Jinhui Bae, Jihyun Kim 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 6 113-138 (26 pages)
This study aims to investigate the effects of a home connection program in promoting parental mathematical interaction, teacher-parent cooperative relationship, and 3-year-olds’ mathematical ability. Forty-two 3-year-olds and their parents, from two childcare centers, were sampled; 21 children from one center served as the experimental group, and 21 children from the other center served as the comparison group. In order to investigate significant differences between the two groups, independent... -
Supporting Preschool Children’s Early Writing with Self-Regulated Learning Strategies
Siew Kim Siew, Mariani Binti Md Nor 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 25 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 5 69-93 (25 pages)
Research suggests that early writing is crucial in the development of young children’s literacy skills and links to their conventional literacy outcomes in elementary school and beyond. In order to enhance the will and the skills to express thoughts explicitly and effectively in early writing among preschool children, self-regulated learning (SRL) was suggested. This experimental study involved seventy-five preschool children, aged from five to six years old in Malaysia, aimed to investigate...


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