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Exploring Cues to Action in Health Belief Model
Hye-Jin Paek, Kyung-Ah Shin, Byoungkwan Lee 한국광고PR실학회 광고PR실학연구 25 Pages
한국광고PR실학회 광고PR실학연구 2017, 제 10권 1호 9 219-243 (25 pages)
The Health Belief Model (HBM) has played a key role in describing, explaining, and predicting health-related outcomes. As one of the major health behavior theories, HBM has been well applied in numerous health-related studies. However, these studies often ignore the original conception of HBM as a theoretical model because they focus mainly on the predictive roles of risk perception variables ? i.e., perceived susceptibility, severity, benefit, and barrier. Within that process, cues to action... -
The impact of consumers’ choice and perceptions of interactivity on social responsibility campaigns through social media
Juran Kim, Ki Hoon Lee 한국광고PR실학회 광고PR실학연구 19 Pages
한국광고PR실학회 광고PR실학연구 2016, 제 9권 4호 4 236-254 (19 pages)
Social responsibility campaigns through social media allow individuals to build and maintain interactive connections with others while recognizing their mutual interests in social causes. In this study, the authors focus on the social media context and clarify (1) how choice of cause allows consumers to perceive that they are interacting with campaigns and (2) how consumer involvement enhances or limits the effects of choice. A field experiment is used to investigate relationships between... -
글로벌 커뮤니케이션 그룹과의 인수 및 합병 이후 나타난 한국 광고회사 내부의 변화에 대한 연구
유현재 한국광고PR실학회 광고PR실학연구 29 Pages
한국광고PR실학회 광고PR실학연구 2011, 제 4권 1호 1 7-35 (29 pages)
본 연구는 최근 WPP 등 글로벌 커뮤니케이션 그룹과의 합병을 경험한 한국 광고대행사들의 직원들이 당시 느꼈던, 그 리고 현재도 경험하고 있는 실제 업무 스타일의 변동, 회사에 대한 로열티 등에 대한 감정변화 등 합병 이후 불거진 상 황들에 대해 심층적으로 조사해 보고자 하였다. 연구 결과, 대부분의 구성원들은 영어에 대한 스트레스와 함께 실력향 상을 위한 자구노력을 다하고 있었으며, 합병 이전과 비교하여 현재 근무 중인 회사에 대한 충성도와 회사를 통한 자신 의 미래 비전에 대해 회의적인 시각을 보인 경우가 많았다.... -
Let’s Read the Story Again: An Insight into Employed and Unemployed Mother’s Interactions After Story Reading
Malavika Anakkathil Anil, Bindu S, Jayashree S Bhat 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 17 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 7 139-155 (17 pages)
Maternal interactions that follow after story reading provides critical learning opportunities; however, the differences in maternal employment on interactions after reading a story are not well-understood. The study aimed to profile employed and unemployed mothers’ interaction after a story-reading task in typically developing children between two to five years. The study followed a cross-sectional design with a total of 60 participants in three age groups. Maternal behaviors after a story... -
Measuring the Environment for Physical Activity in Early Childhood: A Narrative and Systematic Literature Review
Fabiano Camara, Stephen Berg, Brent Bradford, Sarah Hutchinson, Amanda Sardeli 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 8 159-186 (28 pages)
The aim of this study was to systematically review the protocols to assess the built environment in the context of early childhood and physical activity. Three databases were systematically searched for studies that examined associations between the built environment and preschoolers’ physical activity levels. A total of 27 studies were included in the analysis. Results show a clear distinction between approaches administered in the neighborhoods and childcare domains. Although Geographic... -
Examining the Predictors of Naming Speed among Thai Preschoolers: Confirming the Important Roles of Visual Perception and Sustained Attention
Watthanaree Ammawat, Apichaya Boonsirirot, Sorasak Suwan, Patcharika Srijan, Attapol Attanak, Pattrawadee Makmee, Wanvipha Hongnaphadol 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 5 93-113 (21 pages)
Investigations of reading readiness among early preschool children in Thailand have revealed contextual language and social elements that are different from speakers of other languages. The goal of this study was to further understand important variables that predict future reading readiness among Thai children, namely, the influence of visual perception and attention on naming ability. There were 158 preschoolers aged 5 -6.8 years of age, who performed the following tests: Coloured Progressive... -
Group Music Activities in Chinese Kindergartens: Children’s Engagement and Teacher Perspectives
Natalie Robertson, Hoi Yin Bonnie Yim, Louise Paatsch 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 24 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.2 3 49-72 (24 pages)
The paper aims to research group music activities in selected kindergartens in mainland China. Specifically, children’s engagement in group music activities and teachers’ perspectives of music curriculum practices to engage children are examined. The study was conducted in 44 classrooms across six kindergartens in mainland China. A mixed method research design was used to collect and analyse data. Observations of 1085 children’s engagement in group music activities were conducted. A survey... -
The Effects of Teacher’s Restriction of Children’s Free Play on Children’s Pretend Play
Heejin Kim, Gawon Lee 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 21 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.1 3 31-51 (21 pages)
The purpose of this study is to investigate the effects of restricting children’s free play on children’s levels of pretend play. The level of play restriction was examined using the following: How many children can play in the same area of interest, freedom of using toys, the space available for play, and time limitation. The participants for this study were selected through two screening steps. First, a questionnaire concerning the extent of free-play restriction was sent out to 90 teachers... -
Young Children Voices of Happiness: Learning from Urban Area in Indonesia
Yuli Kurniawati Sugiyo Pranoto, Jianzhong Hong 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 26 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 7 139-164 (26 pages)
This qualitative study describes happiness of preschool children in four Islamic kindergartens in the urban area of Jakarta, Indonesia. The participant involved 353 children, including 165 boys and 188 girls, within four to six years. Data were collected through face-to-face interviews and face-scale, with the content. The result showed that children have high levels of happiness, with the majority considering play as a source of positive affect, followed by school performance, material issues,... -
Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists
Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages
환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)
of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet received the required attention, as...


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