학지사 뉴논문

총 837건 검색

본문검색 결과만 보기

정확도순

최신순

등재순

발행기간

전체
최근 1년
최근 3년
직접입력

적용하기

본문검색

포함

제외

10개씩

771.

광고 캠페인과 스토리텔링 전략 분석 : 대한항공 ‘미국, 어디까지 가봤니?’ 캠페인을 중심으로

김병희, 정상수 한국광고PR실학회 광고PR실학연구 24 Pages

한국광고PR실학회 광고PR실학연구 2010, 제 3권 1호 7 153-176 (24 pages)

김병희, 정상수 저
...
- 5,300원
본 연구에서는 대한항공 ‘미국, 어디까지 가봤니?’ 캠페인의 사례 분석을 시도하고 스토 리텔링 전략을 알아보았다. 연구 결과, 이 캠페인은 일관된 주제를 바탕으로 크로스 미디 어 전략을 운용함으로써 광고 효과를 높였다. 플롯, 사상, 시각요소 같은 3가지 요소를 중심으로 스토리텔링 전략을 분석한 결과는 다음과 같다. 첫째, 플롯에서는 안정된 구조 를 바탕으로 여행 다큐멘터리나 영화 예고편을 보는 느낌을 주는 것으로 분석되었다. 둘 째, 사상에서는 소비자 중심의 광고임에도 불구하고 15초라는 짧은 시간에 굳이 브랜드...
772.

Strengthening Scientific Curiosity Through Science Experiences: Three Case Studies

Raella Kahuroa, Linda Mitchell, Erin McFlynn, Ann-Marie Day, Catherine Vaughan, Rachel Young, Brooke Maxwell 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2023, Vol.17 No.1 1 1-23 (23 pages)

Raella Kahuroa, Linda Mitchell, Erin McFlynn, Ann-Marie Day, Catherine Vaughan, Rachel Young, Brooke Maxwell 저
...
- 5,200원
This article focuses on pedagogical approaches for strengthening scientific curiosity in young children, arguing that scientific curiosity supports children to become scientifically literate, and to engage in a world in which science plays a crucial role. The article analyses data, including children’s working theories about science from a research study in an Aotearoa New Zealand kindergarten. The focus is on three case study children from refugee and immigrant backgrounds, learning English an...
773.

Educating the Teacher Educators: Embedding Te Tiriti o Waitangi Relationships in Ongoing Professional Learning and Development

Sonya Gaches, Rachel Martin, Beverley Clark, Mahana Paerata 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 23 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2022, Vol.16 No.3 5 99-121 (23 pages)

Sonya Gaches, Rachel Martin, Beverley Clark, Mahana Paerata 저
...
- 5,200원
Te Tiriti o Waitangi, the founding document for Aotearoa me Te Waipounamu New Zealand, establishes M?ori authority and sovereignty over lands as well as M?ori ways of being, doing and knowing (m?tauranga M?ori). This article describes how a professional learning and development (PLD) programme for university staff was implemented to increase staff integration of te reo M?ori (M?ori language) and inclusion of Te Tiriti o Waitangi partnerships and relationships in education. Drawing from Kaupapa...
774.

Observational Study of Early Childhood Care and Education Programs in Rural Government Primary Schools in Tamil Nadu, India

Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 28 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.2 11 229-256 (28 pages)

Shubha Janardhan, Jayanthi Venkataraman, Suptendra Nath Sarbadhikari 저
...
- 5,700원
An Early Childhood Care and Education (ECCE) program in rural India was evaluated in terms of care and learning outcomes of children. The study was undertaken to observe and describe the ECCE system for children who were economically and educationally disadvantaged and enrolled in three Government Primary Schools (GPS) in India. In particular, the study tries to answer the question, ‘What factors affect the learning of Mathematics and English in the primary schools of rural Tamil Nadu?’...
775.

Guest Editor’s INTRODUCTION [Special Issue: Early childhood education responses to sustainability challenges in the Asia Pacific region]

Jenny Ritchie 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 7 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2021, Vol.15 No.1 1 1-7 (7 pages)

Jenny Ritchie 저
...
- 3,000원
776.

Malaysian Early Childcare and Childhood Education (ECCE) Curriculum: Perspectives of Malaysian ECCE Educationists

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 27 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2020, Vol.14 No.3 3 45-71 (27 pages)

Hafsah Taha, Zahyah Hanafi, Masayu Dzainudin, Mohd Mokhzani Ibrahim, Asmayati Yahaya, Che Nidzam Che Ahmad, Abdul Halim Masnan, Saipolbarin Ramli, Rosfizah Md Taib, Mazlina Che Mustafa, Sopia Md Yassin, Mohammad Azizuddin Kastari, Norrulkamari Daud and Hasviniy Padmanathan 저
...
- 5,600원
Upon realising the importance of early childhood education for the nation’s development, Malaysian government began to enhance the quality of the ECCE curriculum through policies and legislation. Such developments are evident in the government agenda and several initiatives, including the National Key Result Areas (NKRA) in the 11th Malaysia Plan, the Government Transformation Programme (GTP) and the Education Blueprint 2013-2025. The quality of the ECCE curriculum in Malaysia has not yet...
777.

The Effects of Digital Game-Based Learning on Early English Literacy Task for Non-Native Speakers

Norehan Zulkiply, Afina Abd Aziz 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 18 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 7 123-140 (18 pages)

Norehan Zulkiply, Afina Abd Aziz 저
...
- 4,700원
Despite the growing evidence for the benefits of digital game-based learning (DGBL) in promoting learning in various contexts, the effects of DGBL on early English literacy learning for non-native speakers remains unknown. The present study examined the effectiveness of using DGBL in enhancing student learning in an early English literacy task for non-native speakers. In the experiment, 66 Malay pre-school students who were identified as having low literacy in English (determined using a...
778.

The Role of Professional Development in Improving Quality and Supporting Child Outcomes in Early Education and Care

Iram Siraj, Denise Kingston, Cathrine Neilsen-Hewett 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 20 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2019, Vol.13 No.2 4 49-68 (20 pages)

Iram Siraj, Denise Kingston, Cathrine Neilsen-Hewett 저
...
- 4,900원
development and learning outcomes. This paper argues for more rigorous PD designs, considered evidence-based content and delivery that are embedded within a rich evidence-base of practice, and that focus on educator effectiveness, practice change, and also on the benefits to children’s learning and development. The paper draws upon effective PD literature and describes lessons learnt, focussing on the ‘who’, ‘what’ and ‘how’ of evaluation of effective in-service PD design and delivery.
779.

Children's drawings speak more than words

Thelma Rabago-Mingoa 환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 19 Pages

환태평양유아교육연구학회 Asia-Pacific journal of research in early childhood education 2009, Vol.3 No.2 3 53-71 (19 pages)

Thelma Rabago-Mingoa 저
...
- 4,800원
This study explored how children’s drawings reveal prior knowledge Filipino children have for science words commonly found in grade I science textbooks before entering grade I. They were asked to draw and explain their concepts. Chi square tests and ANOVA tests were made to find patterns of conceptions considering the variables in the study. The children showed beginnings of awareness, especially in words related to their direct experiences. Most children could not give a precise definition of...
780.

특수교육환경에서 보조공학의 설계와 활용을 위한 현실화 방안

김영걸 한국보조공학회 보조공학저널 15 Pages

한국보조공학회 보조공학저널 2007, 제 1권 1호 2 11-25 (15 pages)

김영걸 저
...
- 4,400원
특수교육 분야에서 공학적 접근과 활용은 보편적으로 이루어지고 있는데, 특수교육·재활 전문가들의 인식 변화와 재활공학·정보통신산업 분야의 비약적인 발전으로 장애학생들의 교수·학습, 생활, 직업, 여가 등 영역에서 일반적인 공학과 특히 장애학생들을 위한 보조공학의 활용은 당연하고 필수적인 서비스로 받아들여지고 있다. 보조공학이 장애학생의 교육과 생활에 필수적인 요소가 되기 위해서는 현재 장애학생의 교육 현장에서 보조공학이 활용되는 상황의 반성적 탐색과 직접적인 문제들을 인식하고 이를 해결하고 지원할 수...

한주간 이슈검색어