It is a well-known phenomenon that, in the case of vibrations of an elastic body in a fluid such as water, the presence of the surrounding fluid has the effect of lowering the natural frequencies of the vibration as compared with those in air or vacuum on account of the increased inertia, i.e. added mass. In this report, defining the mass increase factor as the ratio of added mass to vibration mass of the body in air, the author investigated the mass increased factor of an elastic plate vibrating in the fluid. It is assumed that the edges of the plate are simply supported, and that the surrounding fluid is an infinite ideal one. For the problem formulation the elliptical cylindrical coordinate system is adopted, so that a rectangular plate may be represented by a sheet degenerated from an elliptical cylinder. By virtue of the coordinate system adopted, plates which are chordwisely finite and lengthwisely contineous could directly be treated, but plates which are chordwisely finite in both directions could not be treated directly. For the latter, hence, plates which are chordwisely finite and lengthwisely semi-finite are investigated as an appropriate approximation. Some examples of the mass increase factor are numerically calculated for the fundamental mode and modes of zero or one nodal line in each direction with the range of the aspect ratio from 1 to 10 or more.