The effects on the characteristics of 20-W fluorescent lamp were studied when applying magnetic field to its positive column. First, when the direction of the magnetic field is axial, i.e., along the lamp, if the magnitude of the field is stronger than the critical field, lamp voltage is increased, lamp current decreased, luminous flux increased, starting voltage decreased, as increasing the applied magnetic field. At the magnetic flux density is 130 gauss, luminous flux is increased to about 6 percents and starting voltage is increased to about 45 percents. Second, when the direction of the magnetic field is transverse to the lamp axis, as increasing the applied magnetic field, lamp voltage is increased, lamp current decreased, luminous flux increased and starting voltage is nearly constant, but the rates of increase or decrease of this case is different from those of the first. At the magnetic flux density is 300 gauss, luminous flux is increased about 45 percents. In both cases, electric power dissipated by lamps is the same as that of the lamp which magnetic field is not applied to.