The polarographic and conductometric studies of methyl viologen $(MV^{++})$ solutions with varying concentration of sodium dodecyl sulfate (SDS) showed strong association of $MV^{++}$ and its cationic radical, $MV^+$., with SDS below the critical micelle concentration. The stoichiometries of these associations were found to be their electric charge ratios. Both electrostatic and hydrophobic interactions were found to contribute to the associations. The formation constant of$MV^+.DS^-$ in 0.1 M NaCl was $7{ imes}10^3M$. The $MV^{++}$-SDS association was observed to be cooperative leading to formation of large aggregates. In the presence of $MV^{++}$, the micellization of SDS was formation of SDS homo-micelle without direct involvement of $MV^{++}$.