Characteristics of the flow and heat transfer in a channel of 37 rods are investigated numerically. The flow is taken to be a fully developed incompressible laminar flow and it has an uniform temperature profile at the inlet and flows down through the channel of constant wall temperature. A boundary-fitted coordinate system is used for the complex geometry. Calculation is initiated by calculating the developed flow profile and then proceeds to temperature development. Through the calculation the details of the flow and temperature distribution characteristics are found, and discussion is made on the mechanism of the transport phenomena in the complex geometry in terms of wall shear stress distribution, non-dimensionalized velocity, friction factor, Nusselt number distribution, Reynolds number, and porosity. Also the effects of the eccentricity in rod configuration are analyzed and its importance is emphasized.