An experimental study was carried out in the laboratory on a model of a reinforced earth retaining wall to provide the empirical data for the rational design and the construction methods on a reinforced earth retaining wall. Observed measurements included the variation of tension in the aluminium foil reinforcing strips was monitored by electrical resistance strain gauges pasted on its at different stages of construction. In addition, the lateral movement of the wall was measured by dial gauges and the mode of collapse of the wall was investigated. The measured values are discussed in comparison with the results of the existing studies of the reinforced earth retaining wall. A significant result of the experiments is that the variation of tension in reinforcing strips is non-linear with the maximum tension occuring close to wall face. Attachment of reinforcement to wall increases the stability against overturning.