Main purpose of this study is to test the usefulness of the SBE method in measuring ‘complexity’‘beauty’and ‘friendliness’other than ‘preference’. The study results are as follows. 1) The SBE results are as reliable and valid in measuring ‘complexity’‘beauty’and ‘friendliness’as in measuring ‘preference’. However, the degree of reliability and convergent validity can vary according to the inherent charateristics of those abstract quality themselves. 2) The correlation coefficients among the result of rating, SBE, frequency, and paired comparison methods are very high. 3) The perceived beauty of urban residential landscape reaches highest at the higher complexity level than that of the rural residential landscape.