To find out the effect of 2.4-D on growth response and fruit quality of strawberry, by leaf treatment (spray) of 120l/10a of 2.4-D(amine salt 40%) 10 ppm solution at flowering stage of 1st cluster, the experiment was carried out in the P-E film covered green-house. The strawberry plant showed the epinastic growing response with long petiole and petide and increased the evolution of ethylene from leaves and fruits after 2.4-D spraying. Therefore, the peak of picking time was accerated about 15 days according to the higher amount of ethylene evolution from strawberry plants, and the yield of fruit increased about 18% by improving the average weight of a fruit.