The purpose of this study is to evaluate the effect of self-actulization and demographic variables upon the selection of clothes among adult women. The Results of this research can be sumerized as follows; 1. Marital status has direct effect on the self-actualizing values, Marital status and houshold type have direct effect on the inner directed and self-regard traits. Marital status and monthly income have direct effect on a capacity for intimate contact. 2. Self-actualizing values and inner directed traits are directly related with individuality of clothing. Frequency of contact with massmedia, household type and employment have direct effect on the individuality of clothing. 3. Self-regard, self-actualizing values, school career and houshold type have direct effect on the conformity of clothing. 4. Self-actualizing values, capacity for intimate contact and frequency of contact with massmedia have direct effect on the fashionability of clothing.