In the present work the adhesion failure of a hot-dip galvanized coating has been studied as a function gas composition temperature of strip and of atmospheric gas in furnace. The adhesion failure of the hot-dip galvani-zed coating is classified as three mechanisms : carbon deposition, oxide film formation and alloy layer formation. The adhesion failure due to oxide film formation decreased markedly by increasing the gases temperature of direct fired furnace(DFF) in order to improve the reducing ability of steel strip. Optimum conditions of operating and manufacturing facilities for improving the coating adherence are suggested by analyzing the interface between steel substrate and coating layer.